Barbara Baines Named BRITAX Child Passenger Safety Advocate In Canada

First official Appearance June 23 at Safety Superstore

TORONTO, June 19, 2012 /CNW/ - BRITAX today announced that Barbara Baines, long-time investigator and child restraint expert for Transport Canada, is partnering with the company as a child passenger safety advocate in Canada. BRITAX is a leader in the car seat industry offering a full line of child seats including infant car seats, convertible car seats, combination seats and booster seats. BRITAX also designs and manufacturers strollers and baby carriers.

"We are honored to have Barbara on our team," explains Jon Chamberlain, president of BRITAX Child Safety, Inc. "She is a leading expert in child safety restraints in Canada. Her knowledge will help us continue to educate parents on the importance of car seat safety."

During her 27-year career with Transport Canada, Baines led investigations into vehicle crashes across Canada, inspecting and evaluating children's restraint systems, air bags and seat belt assemblies to identify and determine safety defects. She oversaw Transport Canada's testing of seat belt assemblies, children's restraint systems and children's booster seats. Baines has conducted training courses for car seat technicians and car seat instructors across Canada, training nearly 3,000 individuals in child safety.

"I am looking forward to this new chapter in my career as I work with BRITAX to help keep children safe," Baines explains. "BRITAX has always been a leader in child safety and I'm delighted to be a part of the team."

Safety Superstore Saturday, June 23
In her first official role as BRITAX child passenger safety advocate, Baines will appear Saturday, June 23 from 11:00 a.m. to 2:00 p.m. at a free car seat installation clinic at the Safety Superstore at 3425 Laird Rd. in Mississauga, Ontario. She will offer instruction in proper car seat installation and share safety tips with parents.

Customers receive a free BRITAX EZ Cling Window Shade or Kick Mat with the purchase of any BRITAX car seat, and they will automatically be entered in a drawing to win their BRITAX purchase free-of-charge.

For more information about BRITAX, visit www.britax.ca, or find BRITAX on Twitter, Facebook or YouTube.

SOURCE BRITAX

For further information:

Kate Clark, BRITAX Child Safety, Inc., +1-704-409-2269, kate.clark@BRITAX.com, or Mariana Mack/Kelly Van Tuinen, The Reynolds Communications Group, +1-(312) 541-9300 ext 110/107, mmack@reynoldsgroup.com, kvantuinen@reynoldsgroup.com

http://www.britax.ca

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