Banking and Optometry Come out on Top at the 2016 CPRS Toronto ACE Gala

CPRS Toronto Recognizes Award-Winning PR Campaigns

TORONTO, May 5, 2016 /CNW/ - The Canadian Public Relations Society (CPRS) in Toronto hosted the Achieving Communications Excellence (ACE) Awards Gala and recognized award-winning public relations campaigns from across the Greater Toronto Area. More than 360 professionals attended the event at the Arcadian Court to celebrate their campaigns, showcase client work, and support their colleagues.

"The industry continues to evolve in many ways and the work presented this evening reflects that evolution and dedication behind the public relations profession," said Diane Bégin, Co-President, CPRS Toronto. Jeff Rohrer, Co-President, CPRS Toronto added, "There is an immense amount of talent found within the Toronto community of public relations professionals and it is wonderful to have the opportunity to be a part of a ceremony that recognizes that."

The Best in Show awards two outstanding campaigns with creative approaches to meeting the clients' business and brand needs. Narrative PR received the Best Creative Campaign of the Year for their work with Scotiabank and its SCENE Fall campaign targeting millenials during Frosh Week, combining experiential and creative marketing. The Public Relations Campaign of the Year Award went to Edelman Toronto for its informative and engaging 20-second Daydreams campaign, which brings awareness to computer vision syndrome for the Ontario Association of Optometrists.

"We introduced a new category this year called Marketing Communications Campaign of the Year in response to the shift underway in our industry. The long list of winners in this category is proof of how far we've come," said Carolyn Merchant, ACE Awards Chair, CPRS Toronto. "It is a pleasure to once again lead a team of committed volunteers and judges dedicated to the advancement of the communications profession."

The 2016 ACE Award recipients include:

Best PR Campaign of the Year

  • Edelman Canada – Ontario Association of Optometrists 20-Second Daydreams

Best Creative Campaign of the Year Award

  • Narrative PR – Scotiabank SCENE Fall

Leadership Awards

  • Lois Marsh Award: Christina Marshall, APR, Vivant Communications 
  • CPRS Toronto PR Professional of the Year Award: Lauren Dineen-Duarte, American Express Canada
  • Volunteer of the Year: Terrence Freeman, Humber College
  • CPRS Toronto Public Relations Student of the Year: Charzie Abendanio, Humber College

Investor / Financial Relations Campaign of the Year

Bronze

  • Kaiser Lachance Communications – PUDO Lists on the CSE

Crisis or Issues Management Campaign of the Year

Silver

  • De Beers Group of Companies – Closure of Snap Lake Mine

Community Relations Campaign of the Year

Silver

  • Kaiser Lachance Communications – Sears Canada Milestone Celebrations Program

Bronze

  • Edelman Canada – Canadian Women's Foundation Get Consent Campaign
  • Veritas Communications – Microsoft Code Generation
  • Weber Shandwick - Ronald McDonald House Charities

Government Relations / Public Affairs Campaign of the Year

Gold

  • Counsel Public Affairs – Ontario Real Estate Association

Bronze

  • Sussex Strategy Group – Dairy Farmers of Canada "Canadian Milk Matters"

New Product or Service Launch Campaign of the Year

Silver

  • MAVERICK Public Relations – Amope PediPark
  • Weber Shandwick – WOW Air Canadian Launch Announcement
  • Weber Shandwick – McDonald's Canada Restaurant of the Future Launch

Bronze

  • Weber Shandwick – McCafe Standalone Launch
  • Narrative PR – The Journey Begins Here: Scotiabank GM VISA Launch

Brand Development Campaign of the Year

Gold

  • Edelman Canada – KD Rebrand
  • 2. DDB Public Relations – CIL Beauty on a Small Budget

Silver

  • PRAXIS – Quaker Canada "The Recital"
  • Weber Shandwick – McDonald's Canada Restaurant of the Future Launch

Bronze

  • Weber Shandwick – McCafe Standalone Launch
  • Edelman – Go RVing Canada #BringBackWildhood"
  • North Strategic – AIR MILES "Brand Rejuvenation"

Best Use of Special Events

Gold

  • Narrative PR – BACARDI PALADAR
  • North Strategic – Airbnb "Stay At Air Canada Centre"
  • Veritas Communications – Stella Artois' Sensorium
  • Weber Shandwick Canada – McFlurry 20th Anniversary

Silver

  • Media Profile – Google Canada "Youtube FanFest"

Bronze

  • Canadian Tire – "Canadian Tire presents Canada's Sports Hall of Fame 2015"
  • Hill+Knowlton Strategies – Maytag Ultimate Laundry Room, 2015 Pan Am Games Sponsorship
  • FleishmanHillard – Temptations "Just for Cats"

Best Use of Media Relations Under $50,000

Silver

  • Paradigm Public Relations – Kid Poker Documentary Debut
  • Weber Shandwick – WOW Air Canadian Launch Announcement
  • High Road – American Express Canada "Entertainment on Cloud 10"
  • Kwittken Canada – Re-introducing The Keg to Canadians
  • FleishmanHillard – Concord Adex "Nineteen Century Schooner Discovery"

Bronze

  • Porter Novelli Canada – Kids Help Phone's BroTalk launch
  • Strategic Objectives – MEGA BLOKS "Building Kids Up Through Play"
  • MSLGROUP – RandStad Workmonitor: from thought leader to game changer
  • Narrative PR – NESCAFÉ Dolce Gusto
  • Argyle Public Relationships – Beating the 'Cancer Blues' on World Cancer Day
  • Kaiser Lachance Communications – Sears Canada Holiday Media Relations

Best Use of Media Relations Over $50,000

Gold

  • APEX Public Relations – Get Ready for Back-to-School with Walmart Canada

Silver

  • Argyle Public Relationships – Sugary September: Diabetes and the Canadian Election
  • Hill+Knowlton Strategies – FIFA Women's World Cup™ Trophy Tour by Coca-Cola
  • Paradigm Public Relations – Add A Little Joy with Nutella: 2015 Truck Tour
  • Edelman Canada – Canadian Women's Foundation Get Consent Campaign
  • Strategic Objectives – Kellogg's Breakfasts for Better Days
  • APEX Public Relations – Discover Another Side of Walmart Canada
  • Strategic Objectives – #YouAreWelcome from MNCFN: The Official Host First Nation of TO2015
  • APEX Public Relations – Nestle Canada launch of the new SMARTIES packaging
  • MSLGROUP Canada – P&G Always #LikeAGirl: Turning an insult into a confidence

Bronze

  • Weber Shandwick Canada – PetSmart Charities of Canada National Adoption Weekends 2015"
  • Edelman Canada – Baking with Becel ® and Demystifying Margarine News Bureau
  • Kaiser Lachance Communications – Royal LePage "Thought Leadership in Canadian Real Estate"
  • North Strategic – Cadillac Fairview National Black Friday 2015 Campaign
  • FleishmanHillard – MARS Pet Mixed Feeding
  • Woods Canada – Ultimate Dream Job
  • Strategic Objectives – Kellogg's Rice Krispies Treats for Toys Holiday Program
  • Edelman Canada – KD Rebrand
  • MSLGROUP Canada – Indigo Holiday 2015
  • Citizen Relations and Loblaw Companies Ltd. – President's Choice® Insiders Collection™ Holiday Boutique

Best Digital Communications Campaign of the Year

Gold

  • APEX Public Relations – POLYSPORIN®: Targeting the Quebec Market on Facebook

Silver

  • Strategic Objectives – Second Cup Coffee Co. Hot Chocolate: #TasteItRateIt
  • High Road – Canadian Labour Congress "Better Choice"
  • Paradigm Public Relations – Edgewell Personal Care "Be Carefree. Everyday"
  • MSLGROUP Canada – P&G Always #LikeAGirl: Turning an insult into a confidence
  • Cohn & Wolfe – Coleman Canada "Get Outside Day"
  • MSLGROUP Canada – P&G's "Pantene #ShineStrong Tag Challenge

Bronze

  • Edelman Canada – Canadian Women's Foundation Get Consent campaign
  • Veritas Communications – Kimberly-Clark "Buckle Up, Creampuff"
  • Sussex Strategy Group – Dairy Farmers of Canada TPP Campaign

Marketing Communications Campaign of the Year

Gold

  • Edelman Canada – Ontario Association of Optometrists 20-Second Daydreams
  • APEX Public Relations – Get Ready for Back-to-School with Walmart Canada
  • Narrative PR – Scotiabank SCENE Fall
  • APEX Public Relations – Discover Another Side of Walmart Canada"

Silver

  • Edelman Canada – Intuit Canada "Know Your Worth"
  • FleishmanHillard – Uncle Ben's for "Ben's Beginners"
  • Media Profile – "Starbucks Canada Sparkle Shop"
  • Toronto Public Health – "The Truth about Smoking Hookah"
  • Government of Ontario – Public Education Campaign to Prevent Sexual Violence and Harassment"
  • Paradigm Public Relations – Add A Little Joy With Nutella: 2015 Truck Tour
  • Weber Shandwick – McCafe Standalone Launch
  • Woods Canada – "Ultimate Dream Job"
  • Media Profile – Cancer Care Ontario "My CancerIQ Online Risk Assessment Tool"
  • Weber Shandwick – McDonald's Canada Restaurant of the Future Launch
  • PRAXIS – Quaker Canada's "The Recital"

Bronze

  • Narrative PR – Bayer "Break up and move"
  • Veritas Communications – Microsoft Canada for "Microsoft Surface Studio"
  • Engagers – Bay of Quinte: Isn't It time
  • Cohn & Wolfe – Coleman Canada "Get Outside Day"
  • Paradigm Public Relations – Tim Hortons Warm Wishes

Student Public Relations Communications Plan of the Year

Bronze

  • Centennial College – Civic Action "Up All Night"
  • Centennial College – Civic Action/Project Fusion "Know the Signs"

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.

Special thanks to our sponsors:

CNW, the ACE Awards title sponsor
Business Wire
CNW Creative
ConsumerVision
Fifth Story
Freeman Audio Visual Canada
Leger Marketing
MarketWired
McMaster University
The Canadian Press

SOURCE Canadian Public Relations Society

Image with caption: "The Edelman Team with their PR Campaign of the Year Award for Ontario Association of Optometrists: 20-Second Daydreams (CNW Group/Canadian Public Relations Society)". Image available at: http://photos.newswire.ca/images/download/20160505_C8425_PHOTO_EN_683695.jpg

Image with caption: "The Narrative PR Team with their Creative Campaign of the Year Award for Scotiabank SCENE Fall (CNW Group/Canadian Public Relations Society)". Image available at: http://photos.newswire.ca/images/download/20160505_C8425_PHOTO_EN_683699.jpg

For further information: or to schedule an interview, please contact:Charzie Abendanio, Lead, ACE Marketing/Communications, CPRS Toronto ACE Awards Committee, ace@cprstoronto.com


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