Using Game Mechanics and Brain Science to drive Knowledge Retention
WATERLOO, ON, Sept. 4, 2012 /CNW/ - Axonify today announced the launch
of the next generation of its breakthrough eLearning platform, designed
to change the way employees learn, retain and apply knowledge in the
workplace. Unlike other eLearning solutions, Axonify reinforces
critical learning with a truly unique approach by delivering bite-sized
content on a daily basis, using game mechanics and brain science to
drive engagement and real learning transfer.
"We've set out to change the industry by revolutionizing the way
organizations deliver training content to their employees," said Carol
Leaman, president and CEO at Axonify. "Other eLearning systems have
failed to address the retention and application of learning in the
workplace. Our customers are seeing tens of millions of dollars a year
in return on our solution, simply by making learning stick through
continuous reinforcement of content delivered in a fun, engaging way."
The latest version of the software platform has vastly expanded gaming
and reward elements, deepened cognitive science to drive effectiveness,
and improved scale, flexibility and ease of use for the large customers
comprising Axonify's target markets.
With Axonify, employees receive personalized training every day in the
form of 2-3 targeted questions via any web-enabled device, including
mobile, tablet and point of sale (POS) system. Questions are repeated
over time to reinforce concepts and retention is measured every time.
When an employee demonstrates a knowledge gap, he/she receives an
engaging, short training burst. The entire experience takes about a
minute a day.
"I think Axonify's approach to eLearning is unique in the industry. It
addresses the problems companies have with learner retention and
transfer," said Connie Malamed, Publisher of The eLearning Coach.
"Instructional designers will like how it's compatible with their
current toolset and busy learners will appreciate the short bursts of
No other solution offers bite-sized learning that is personalized, fun
and drives measurable outcomes for corporate enterprise. The Axonify
Fun & Rewarding: Game mechanics are used to deliver questions in interesting, fun and
engaging ways. They not only increase participation, but accelerate
Personalized: No other eLearning solution offers truly individualized training
allowing each employee to follow their own path. Questions and content
are tailored to each individual, based on their role, learning style
and knowledge. Axonify continually analyzes what every employee
remembers, or not. Questions are repeated in different ways until a
high level of retention is applied.
Measurable: Axonify is the only solution that ties training outcomes to specific
financial results. Participation levels and question success metrics
are correlated by person, location, job title, etc. Results are tied to
metrics such as safety incidents, shrink and sales revenue.
Flexible: Training teams can easily update and manage content, allowing them to
quickly respond and target new learning areas. Location or role
specific needs are also easily accommodated.
Axonify is a Waterloo based technology company using concepts of
behavioral science combined with gamification to change the way
companies train their employees. Axonify is proven to improve sales and
service levels, reduce safety incidents and inventory shrinkage and
change employee behaviour to operationalize learning. The system
creates a real-time, personalized knowledge map employee by employee,
which identifies and closes information gaps. Participation and success
rates are measured and correlated to specific corporate outcomes that
drive revenue or reduce expenses. Customers include Pep Boys, Walmart
and Toys"R"Us Canada. For more information, please visit: www.axonify.com. (Twitter: @Axonify)
SOURCE: Axonify Inc
For further information:
Vice President, Marketing
p. 519-585-1200 ext. 203