VANCOUVER, Aug. 23 /CNW/ -
What?: A&W Food Services of Canada is hosting its 2nd annual Cruisin'
for a Cause fundraising event for the Multiple Sclerosis
Society of Canada at more than 700 restaurants across the
country. $1 from every Teen Burger sold on August 26 goes to
the MS Society. Last year A&W was proud to raise over $400,000.
Various events across Canada will include:
- Classic car rallies
- Car hop relay races
- A&W Root Beer(TM) chugging contests
- Great A&W Root Bear visit and photo opps
- Opportunity to purchase fundraising donation cut outs
- MS Info Booth / Representatives
Who?: Paul Hollands, President and CEO, A&W Food Services of Canada
Ken Mayhew, Chief Development Officer, Multiple Sclerosis
Society of Canada
MS Society of Canada clients and representatives
Local government representatives
Local A&W franchisees and team
Local car clubs
When?: Thursday, August 26, 2010
Kitchener: 8:00 AM - 9:30 AM
Regina: 11:30 AM - 1:15 PM
Calgary: 3:00 PM - 4:45 PM
Maple Ridge: 6:30 PM - 8:00 PM
Where?: Kitchener: A&W Restaurant - 933 Victoria Street North,
Regina: A&W Restaurant - 2701 Avonhurst Drive, Regina, SK
Calgary: A&W Restaurant - 3663 12th Avenue NE, Calgary, AB
Maple Ridge: A&W Restaurant - No.100-22805 Lougheed Hwy, Maple
Why?: Multiple sclerosis is the most common neurological disease of
young adults in Canada. Canada has one of the highest incidence
rates of multiple sclerosis in the world - research and support
for people with MS and their families is critical.
Cruisin' for a Cause creates an opportunity for Canadian baby
boomers who grew up enjoying warm summer evenings in their cars
at A&W drive-ins - often with the radio blaring and trays of
Teen burgers, hand-made onion rings and icy cold mugs of A&W
Root Beer delivered by car hops - to revisit those fond
memories and support the Multiple Sclerosis Society of Canada.
SOURCE A&W Food Services of Canada Inc.
For further information: For further information: Alex Chapple, Account Manager, Hoggan & Associates, C: 604.512.6095, E: firstname.lastname@example.org