Aviva Canada and the Canadian Red Cross deepen partnership to deliver essential community health services to Canadians

TORONTO, July 12, 2016 /CNW/ - Aviva Canada has become the national Founding Community Health and Wellness Partner of the Canadian Red Cross. Over the next three years, Aviva Canada's additional $750,000 commitment will be instrumental in enabling the Red Cross to address the growing health needs of Canadians.  

"Aviva Canada is already a long-term partner of our Ready When the Time Comes program, helping people prepare for and respond to disasters," said Conrad Sauvé, President and CEO of the Canadian Red Cross. "We're very grateful for their additional support of our community health programs that provide exceptional care to seniors and vulnerable people, assisting them so they can live independently and with dignity."

Aviva Canada's contribution will enable the Canadian Red Cross to deliver improved community health services that support the well-being of over 190,000 clients across Canada. These services include transportation, nutritional support (such as Meals on Wheels) and social inclusion programs. In addition, Aviva will purchase over 5,000 pieces of medical equipment, such as wheelchairs and walkers, with the potential to help up to 20,000 Canadians over three years who are living with injury or illness.

"We're proud to expand our partnership with the Red Cross to be there for Canadians when they need us most," said Greg Somerville, President and CEO of Aviva Canada. "Through this partnership, we'll help the Red Cross meet the current and emerging community health care needs of their clients. Together, we look forward to people leading longer and healthier lives by delivering innovative community health care solutions where they most often prefer to receive it – in their own homes."

The changing landscape of health care

People 65 years of age and older are Canada's fastest growing age group and Canadians are living longer with chronic illness. This growing demographic and their evolving health care needs have necessitated a transformation in the way health care is delivered.

Red Cross Community Health and Wellness programs are playing an increasingly important role in the health care system, addressing the needs of seniors and vulnerable populations and enabling these individuals to age and recover from illness or injury in their own communities. The partnership will expand these programs significantly over the next few years to help keep up with demand and provide a continuum of care – allowing people to live well for longer.

About Aviva Canada

Aviva Canada is one of the leading property and casualty insurance groups in the country providing home, automobile, leisure/lifestyle and business insurance to more than three million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 4,000 employees, 27 locations across Canada and approximately 1,500 independent broker partners.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada's longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $6.5 million to over 222 charities and community groups nationwide.

For more information visit avivacanada.com, our blog or our Twitter, Facebook and LinkedIn pages.

About the Canadian Red Cross

The Canadian Red Cross is a leader in community health and wellness with an established presence in communities across the country. Programs such as health equipment loans and community and home support services often mean Canadians can continue living independently in their own homes for as long as possible. The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and more than 190 national Red Cross and Red Crescent societies. Our mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

For more information, please visit redcross.ca

SOURCE Canadian Red Cross

Image with caption: "Aviva Canada deepens partnership with the Canadian Red Cross, committing $750,000 over the next three years to deliver essential community health services to Canadians. (Photo from left to right: Greg Somerville, President and CEO of Aviva Canada and Conrad Sauvé, President and CEO of the Canadian Red Cross) (CNW Group/Canadian Red Cross)". Image available at: http://photos.newswire.ca/images/download/20160712_C3038_PHOTO_EN_732196.jpg

For further information: Media Contacts: Jennifer Ouellette, Media Relations Advisor, Canadian Red Cross, Phone: 1-877-599-9602, jennifer.ouellette@redcross.ca; Priscilla Wong, Public Relations Specialist, Aviva Canada Inc., Desk: 416 288 6780, Mobile: 647 208 7523, priscilla_wong@avivacanada.com


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