New Campaign Highlighting Australian Work and Travel Opportunities
Features Six New Dream Jobs
TORONTO, March 4, 2013 /CNW/ - Tourism Australia is teaming up with
industry and State and Territory tourism partners in a new global
campaign directed at the international youth market to promote tourism
opportunities provided by Australia's Working Holiday Maker (WHM)
At the heart of the campaign is a global competition involving six of
Australia's State and Territory Tourism Organisations that is each
offering their own unique "Best Job in the World" as a prize.
The six 'Best Jobs in the World' each come with an attractive six month
salary package worth A$100,000 including living costs and are:
Chief Funster (New South Wales)
Outback Adventurer (Northern Territory)
Park Ranger (Queensland)
Wildlife Caretaker (South Australia)
Lifestyle Photographer (Melbourne)
Taste Master (Western Australia)
The competition was unveiled today in Cairns, one of the country's most
popular destinations amongst young travellers, by the Federal Minister
for Tourism, Martin Ferguson AM MP, alongside Ben Southall who was the
winner of Tourism Queensland's highly successful "Best Job in the
World" campaign in 2009.
The "Best Jobs in the World" initiative is part of a major international
marketing push which will target travellers between 18 and 30 years of
age in Australia and overseas but is also open to all travellers
worldwide. Final deadline for the first round is 9:00 pm AEST April 10,
2013 (7:00 am PST, April 9, 2013).
Tourism Australia Managing Director Andrew McEvoy said the competition
provided an excellent platform to entice more young people from around
the world to come to Australia to holiday and work.
"We've taken one of the most successful tourism campaigns in recent
times - "Best Job in the World" - and made it bigger and better by
coming up with a competition which represents the very best of our
country - our breath-taking landscapes and scenery, our unique nature
and wildlife, great food and wine and, of course, our huge sense of
fun," Mr McEvoy said.
Ben Southall added: "A few years ago I won "The Best Job in the World" -
being an Island Caretaker on the Great Barrier Reef. Unfortunately for
me, my time is up. But luckily for the world 'The Best Job in the
World' is back. This time there's not one, but six amazing jobs in
Australia up for grabs."
Jane Whitehead, Tourism Australia Vice President, Americas added that
the competition was expected to appeal to youth travellers' sense of
fun and adventure and also those seeking a gap year and international
"Australia, with its quality of living, wage levels and job
opportunities offers attractive options for those that want to
strengthen and round out their resumes while having the time of their
life experiencing a beautiful and dynamic country."
For those who are interested in exploring work and travel opportunities
beyond the competition jobs, Tourism Australia has secured industry
partners to support the campaign and help make it easier for young
travellers to find jobs and make travel arrangements.
Virgin Australia and STA Travel are providing travel deals and travel
options. For job opportunities, recruiter Monster.com has created an online 'jobs board', advertising temporary jobs within
the Australian tourism industry that are suitable for travellers
visiting the country on a Working Holiday or Work and Holiday Visa.
Other partners supporting the campaign include Citibank, DELL, IKEA, and
The youth segment contributes A$12 billion annually in total tourism
spending and delivers nearly 1.6 million (26%) of Australia's
international arrivals. In 2012, Working Holiday Makers contributed
A$2.5 billion to the Australian economy.
For further details of the campaign and competition visit Tourism
Australia's Working Holidays Facebook page, www.facebook.com/australianworkingholiday or www.australia.com/bestjobs
SOURCE: Tourism Australia
For further information:
Kristen Malaby, Tourism Australia, on +1 310 695 3214 email@example.com
Stacey Grimshaw, Ketchum Public Relations on +1 416 355 7426 Stacey.Grimshaw@ketchum.com
To access the multimedia press release which includes image, video and campaign assets please go to http://medianet.multimediarelease.com.au/bundles/318b410f-05bd-45e3-a2a1-a40ffe387b76
For further details on Working Holiday Maker Program, visit www.immi.gov.au/visitors/working-holiday/.