Astro Original Greek Yogourt earns title of best yogourt brand in Canada

 

Astro Original Greek yogourt wins 2012 Best New Product Award

TORONTO, Feb. 29, 2012 /CNW/ - Parmalat Canada is thrilled to announce that its Astro Original Greek yogourt brand has won the 2012 Best New Product Award in the Yogourt category. The 2012 Best New Product Award winners were determined from the BrandSpark International Canadian Shopper Study, which surveyed more than 53,000 independent consumers who voted in 53 categories.

"On behalf of the Astro Original yogourt team, we are so pleased to have won the 2012 Best New Product Award in the Yogourt category," says Cheryl Smith, Executive Vice President, Consumer and Trade Marketing, Parmalat Canada. "Our goal at Parmalat Canada is to be able to provide consumers with high-quality, great-tasting products and we are very proud that our Greek yogourt is the yogourt brand of choice for Canadians."

Known for its rich taste and thick, creamy texture, Astro Original Greek yogourt is available in three delicious flavours (Plain, Honey and Strawberry) and offers Canadians two times more protein than Parmalat Canada's regular Astro Original yogourt products. It is also an excellent source of Calcium, contains eight essential nutrients and is made from natural ingredients.

Interest in Greek yogourt is a rapidly growing trend in Canada as consumers look for a yogourt product that has superior taste, significant health benefits and is also versatile in use. Whether eaten on its own, used as a base for a favourite dip or spread or as an ingredient for cooking and baking recipes, Astro Original Greek yogourt is the clear choice for consumers.

Known as "The People's Choice Awards" for consumer products, the Best New Product Awards are North America's pre-eminent gauge of habits, trends and key insights into the minds of consumers. Launched in 2003, these awards have grown to become the most credible Consumer Packaged Goods awards program in North America, operating for the past nine years in Canada and for four years in the United States.

"Thousands of products are launched every year - no wonder Canadians look to independent consumer endorsements like the Best New Product Awards," says Robert Levy, President of BrandSpark International, the market research firm responsible for developing and managing the Best New Product Awards."Winning a Best New Product Award means that thousands of independent consumers have purchased and endorsed Astro Original Greek yogourt as the best in its category."

Astro Original Greek yogourt is available in Canada wherever Astro products are sold, in both a regular and fat free version. The regular 500 g format is available in three different flavours        (Plain, Honey and Strawberry) and the fat free 500 g format is available in Strawberry and Peach flavours.  More information can be found at www.astro.ca.

For more information about the Best New Product Awards, please visit www.BestNewProducts.ca

About Astro Yogourt

For over 30 years, Astro has been providing great-tasting dairy products in Canada. The brand has kept pace with expanding industry and consumer needs by creating new and exciting product lines. From inception, Astro has upheld its commitment to helping people maintain balance in their lives, with products true to yogourt roots. For people who strive to live well, Astro Yogourt provides a real experience. It is valued for its rich, creamy texture and authentic yogourt taste.

About Parmalat Canada

With over 120 years of brand heritage in the Canadian dairy industry, Parmalat Canada is committed to the health and wellness of Canadians and markets a variety of high-quality food products that help them keep balance in their lives. Parmalat Canada produces milk and dairy products, fruit juices, cultured products, cheese products and table spreads with such respected brands as Astro, Beatrice, Lactantia, Black Diamond, Cheestrings Ficello and Balderson.  Our employees' continued commitment to quality and innovation has helped Parmalat Canada become one of the largest, most dynamic food group companies in Canada, employing more than 2,900 people with 18 operating facilities across Canada.  Our parent company, Parmalat S.p.A., is listed on the Italian Stock Exchange in Milan under the ticker symbol PLT.

About BrandSpark International

BrandSpark International is an independent market research and brand strategy firm with a strong grasp on consumer segmentation, innovation, new product research and global consumer trends.  BrandSpark developed the Best New Product Awards program to be the most credible consumer voted awards program for Consumer Packaged goods.   www.BrandSpark.com

Image with caption: "Astro Original Greek Yogourt - Plain (CNW Group/Parmalat Canada)". Image available at: http://photos.newswire.ca/images/download/20120229_C8264_PHOTO_EN_10536.jpg

Image with caption: "Astro Original Greek Yogourt - Strawberry (CNW Group/Parmalat Canada)". Image available at: http://photos.newswire.ca/images/download/20120229_C8264_PHOTO_EN_10538.jpg

Image with caption: "Astro Original Greek Yogourt - Honey (CNW Group/Parmalat Canada)". Image available at: http://photos.newswire.ca/images/download/20120229_C8264_PHOTO_EN_10534.jpg

PDF with caption: "Astro Original Greek Yogourt - Recipes". PDF available at: http://stream1.newswire.ca/media/2012/02/29/20120229_C8264_DOC_EN_10577.pdf

Image with caption: "Parmalat - Logo (CNW Group/Parmalat Canada)". Image available at: http://photos.newswire.ca/images/download/20120229_C8264_PHOTO_EN_10576.jpg

Image with caption: "Astro Original Greek Yogourt - Logo (CNW Group/Parmalat Canada)". Image available at: http://photos.newswire.ca/images/download/20120229_C8264_PHOTO_EN_10583.jpg

PDF with caption: "Amanda Schwartz RD - BIO". PDF available at: http://stream1.newswire.ca/media/2012/02/29/20120229_C8264_DOC_EN_10578.pdf

SOURCE Parmalat Canada

For further information:

Media Contact: 

Megan Stoudt
Fleishman-Hillard
O: 416-645-8206
C: 416-318-0456
E: megan.stoudt@fleishman.ca


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