Astral Wins 17 2010 PromaxBDA Awards

MONTREAL, June 29 /CNW Telbec/ - The English and French-language television services of Astral Media Inc. (TSX: ACM.A/ACM.B) received a total of 17 awards at the 2010 PromaxBDA Awards Competition held from June 22-24, 2010, in Los Angeles. The Movie Network, HBO Canada, Family Channel, Mpix, Super Écran, Cinépop, VRAK.TV and Ztélé garnered nine gold, six silver and two bronze awards for excellence in marketing, promotion and design, including two Gold Awards for The Movie Network's Highly Addictive fall campaign.

"Congratulations to all of our incredible creative teams who consistently find engaging ways to bring our brands to Canadians across multiple platforms," said Heather Senst, Executive Creative Director, On-Air Production, Astral Television Networks. "Some of the finest designers and production teams in the country work at Astral, which is evidenced by this recognition from PromaxBDA."

"The PromaxBDA Awards recognize excellence in the creative work of professionals in the television, radio and digital media industries from around the world," declared Marie Collin, Senior Vice-President, Les Chaînes Télé Astral. "Being compared to so many fellow industry professionals and organizations, Astral takes immense pride in seeing the work and talent of its creative teams being celebrated once again this year."

The PromaxBDA awards recognize creative professionals working in television, radio and digital media worldwide. With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.

    
    2010 PromaxBDA Design North America - Winners

    Gold

    GENERAL TELEVISION-VIDEO PRESENTATION
    ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS
    Ratings Super Écran
    Super Écran

    Silver

    GENERAL TELEVISION-VIDEO PRESENTATION
    ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO
    Really Big Birthdays
    Family Channel

    GENERAL TELEVISION-VIDEO PRESENTATION
    ART DIRECTION & DESIGN: I.D.
    Origami Campaign
    VRAK.TV

    2010 PromaxBDA Promotion and Marketing North America - Winners

    Gold

    RADIO
    GENERAL BRANDING/IMAGE
    TMN Fall Campaign, "Highly Addictive Radio"
    The Movie Network

    TELEVISION-VIDEO PRESENTATION
    ON-AIR PROMOTION FOR WEBSITE
    Web TV Campaign
    VRAK.TV

    TELEVISION-VIDEO PRESENTATION: CONTENT PROMOTION
    HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
    Cinépop Summer Stars
    Cinépop

    TELEVISION-VIDEO PRESENTATION
    HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN
    Oscar Stunts
    The Movie Network, MPix

    TELEVISION-VIDEO PRESENTATION
    DRAMATIC PROGRAM SPOT
    Bloodletting and Miraculous Cures
    HBO Canada, The Movie Network

    TELEVISION-VIDEO PRESENTATION
    MUSIC PACKAGE/POST SCORE OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS
    TMN "Fall Addicted" Promo
    The Movie Network, Man Made Music

    INTERACTIVE
    DVD, INTERACTIVE TV, MOBILE, EMERGING PLATFORMS
    Overruled! You Rule "Virtual Court"
    Family Channel

    INTEGRATED MEDIA
    HOLIDAY/SPECIAL EVENT CAMPAIGN USING INTEGRATED MEDIA
    Family Kicks
    Family Channel

    Silver

    TELEVISION-VIDEO PRESENTATION
    HOLIDAY/SPECIAL EVENT CAMPAIGN
    Spring Break Campaign
    VRAK.TV

    TELEVISION-VIDEO PRESENTATION
    ON-AIR PROMOTION FOR WEBSITE
    Web TV Campaign
    Ztélé

    TELEVISION-VIDEO PRESENTATION
    ENTERTAINMENT PROGRAM SPOT
    Silence of the Lambs
    Mpix

    TELEVISION-VIDEO PRESENTATION
    HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
    Cult Rendez-Vous at Cinépop
    Cinépop

    Bronze

    INTERACTIVE
    HOLIDAY/SEASONAL/ENTERTAINMENT/SPECIAL EVENT PROGRAM PROMOTION
    Halloween Knights
    Family Channel

    INTEGRATED MEDIAGENERAL BRANDING/IMAGE CAMPAIGN USING INTEGRATED MEDIA
    Superfan
    The Movie Network
    

Astral is one of Canada's largest media companies. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

SOURCE Astral Media Inc.

For further information: For further information: Scott Campbell, Astral Television Networks, 416 956-8648, scampbell@astral.com; Lyne Pelletier, Les Chaînes Télé Astral, 514 938-3320, ext. 4112, lpelletier@astral.com

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