Astral Radio's 83 websites provide an engaging interactive environment
for listeners across the country
MONTREAL, Oct. 28 /CNW Telbec/ - Astral Radio, a division of Astral
Media Inc. (TSX: ACM.A/ACM.B), announces the deployment of its brand
new interactive platform in all of its stations across Canada.
Developed by Emmis Interactive, a leading North-American interactive
solutions company, this new platform allows each station to favourably
differentiate themselves by creating highly-engaging interactive
content for their listeners and by providing local and national
advertisers with outstanding value add via new high-performance
All of the radio station websites today boast a new graphic interface
that displays Astral Radio's creativity and innovative spirit. Radio
hosts at the 83 Astral stations across the country can now create a
unique experience on air and online, as well as provide an interactive
environment conducive to live interactions with listeners through
relevant content discussed on air during their shows.
"The evolution of radio stations in the interactive environment marks a
new chapter in our content strategy," says Rob Farina, Executive Vice
President, Content for Astral Radio. "We now have the technical ability
and all the desired flexibility to develop our online content in each
one of our markets and offer our audiences across the country a unique
and rewarding experience—on air, online, and on site."
Over the past few weeks, several interactive initiatives in different
Astral Radio markets achieved tremendous success with listeners. For
example, the NRJ network launched the contest "Crée ta méchante pub"
(create your own wicked ad) across Québec. More than 140 listeners
answered the call made on the air and created their own 30-second video
adverts that they uploaded onto radionrj.ca to promote the brand. Over
428,000 users watched the video segments produced by contest
In Western Canada, the Cutest Baby Contest on Vibe 98.5 also enjoyed a
huge success with over 5,500 participants who registered online via the
radio station's website to upload a picture of their little sweetheart.
Over 570,000 users (400 per cent more than the previous year) visited
the site and voted for their favourite cutie.
Astral Radio's new interactive platform also provides local and national
advertisers with the possibility of building even more engaging
interactions with their customers. Thus advertisers can leverage new
innovative ideas for fully integrated, multiplatform campaigns that
complement each other.
With these new high-performance tools, such as cyberreporting, geotargeting, cyberevents, as well as other interactive tools and games, hosts can now interact
with a narrowly targeted clientele, engage listeners to share an
exhilarating experience, receive a comprehensive analysis of the
targeted clientele's demographics, and achieve better results. For
example, a house builder recently used Astral's cyberreporting to
promote his product on air and on the web. Listeners could go to 102.9
K-LITE FM's site for a virtual and interactive tour and take advantage
of the builder's exclusive offer. As well, a retail business leveraged
the cyberevent on Virgin 98.5's airwaves to promote products and invite
listeners to select different pieces of clothing to create a virtual
fashion show. What's more, the new and unique interactive platform
allows the quick and efficient deployment of a campaign across the
The migration of all Astral Radio websites follows the signing last
March of a long-term agreement with Emmis Interactive Inc. to provide a
unique and evolving interactive platform, as well as tools to increase
participation and create two-way communication possibilities between
radio stations and audiences.
Astral Radio, part of the Astral family. Astral is one of Canada's largest media
companies. It operates over 100 of the country's most popular pay and
specialty television, radio, out-of-home advertising and digital media
properties. Astral plays a central role in community life across the
country by offering diverse, rich and vibrant programming that meets
the tastes and needs of consumers and advertisers. To learn more about
Astral, visit astral.com.
SOURCE Astral Media Inc.
For further information: For further information:
Manager, Corporate Communications
Astral Media Inc.
Manager, Interactive Content