Astral Out-of-Home is aiming to inspire Canada's creative professionals
by providing a space to share industry knowledge
TORONTO, Feb. 27, 2013 /CNW Telbec/ - As part of its commitment and
passion for innovation, Astral Out-of-Home has launched a new platform called FACE/AD/BLOG. The new online resource and corresponding Twitter and Facebook assets
showcase bold and cutting-edge projects for the professionals that give
our cities their unique character through advertising.
From Toronto to Montreal to Vancouver, Astral Out-of-Home is in the
forefront of shaping Canada's urban landscape. With this new online
platform, FACE/AD/BLOG not only brings together artists, photographers,
designers, architects and some of the most ingenious minds in
advertising and marketing, but also offers infinite possibilities to
create inspiration. The platform will highlight great examples of
creativity from across the country, and shares the industry knowledge
and insights from key influencers and specialists in the field.
"Out-of-home advertising changes our perception of the urban landscape
and we wanted to provide the marketers and advertisers responsible with
an online platform to inspire their creativity," said Nathalie Doré,
Vice-President, Marketing and Media Creativity at Astral Out-of-Home.
"Our partners are always seeking new ideas, industry trends, and
information about what's being done at home and abroad. With
FACE/AD/BLOG we're giving them exactly that, and aiming to start
conversations, inform and inspire."
To engage their clients, Astral Out-of-Home has created a large format
publication made out of posters, which feature artwork and stories
about influential artists and non-artists who help give our cities
their creative character. Astral Out-of-Home is delivering the posters
to their partners to help inspire and ultimately drive them to be part
of the dialogue on FACE/AD/BLOG.
"It was important that we find an innovative way to market the online
platform to those who know marketing best," said Doré. "The posters
tell our story in a creative way and introduce FACE/AD/BLOG to our
clients, and give them something to remember it by."
FACE/AD/BLOG is already live with content developed by Editor-in-Chief,
Anne-Marie Archambault, including photos and interviews with
influencers like the country's leading designer of street furniture,
the art group GRL from Vancouver and Montréal's own En Masse. As the
online platform evolves Astral Out-of-Home will continue to look for
content that is fearless, optimistic, passionate and ties back to the
tag line: Show Your Colours.
FACE/AD/BLOG launched on February 20, 2013. Keep up with the trends and
look for information and updates through Twitter: @FACEADBLOG and Facebook: FACEADBLOG.
Astral Out-of-Home is one of Canada's leading out-of-home advertising
companies with more than 9,500 strategically-placed advertising faces
in key markets in Québec, Ontario, and British Columbia. As a
forward-looking company, Astral Out-of-Home has embarked on a series of
green-and-clean initiatives to reduce its ecological footprint and
actively participate in sustainable development.
Astral Media Inc.
Founded in 1961, Astral (TSX: ACM.A ACM.B) is one of Canada's largest
media companies. It operates several media properties—pay and specialty
television, radio, out-of-home advertising and digital media
properties—among the most popular in the country. Astral plays a
central role in community life across the country by offering diverse,
rich and vibrant programming that meets the tastes and needs of
consumers and advertisers alike. To learn more about Astral, go to astral.com.
SOURCE: Astral Media Inc.
For further information: