MONTREAL, June 14, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of
Astral Media Inc. (TSX: ACM.A ACM.B), sets itself apart once again by
launching a new application for tablets and mobile devices to offer
advertisers easier access to a wide range of information about
advertising possibilities and technological solutions provided by the
industry leader in innovation.
Interactive and dynamic, the app gives advertisers quick intuitive
access to Astral Out-of-Home's entire portfolio—including its Toronto
street furniture program and its prestigious Digital Network of 41
faces located in Montréal, Toronto, and Vancouver—, as well as MARK,
its campaign optimizing service. The new app also provides corporate
information. Advertisers also benefit from push alerts to inform them
about new application features in real time.
"Advertisers increasingly use tablets and mobile devices as work tools
and Astral Out-of-Home is proud to adapt to this new reality by
innovating through the deployment of this application," said Nathalie
Doré, Vice President, Marketing and Media Creativity at Astral
Out-of-Home. "They will have our brochures and numerous images and
videos from our vast portfolio of products and services at their
fingertips. This application also reflects our desire to constantly put
forward initiatives to reduce our environmental footprint."
The Astral Out-of-Home Media Kit app was designed and developed by
Mozzo, a division of the Piranha agency. Download now your free Astral
Out-of-Home app for iPad® and iPhone® on the App Store.
To see the app, click here.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more
than 9,500 strategically-placed advertising faces in key markets in
Québec, Ontario, and British Columbia. As a forward-looking company,
Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate
in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media
properties—pay and specialty television, radio, out-of-home advertising
and digital media properties—among the most popular in the country.
Astral plays a central role in community life across the country by
offering diverse, rich and vibrant programming that meets the tastes
and needs of consumers and advertisers alike. To find out more about
Astral, go to astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
Director, Corporate Communications
Astral Media Inc.
Trade and industry publications:
Vice President, Marketing and Media Creativity