CPAX now reaches more than 20 Million Unique Canadians Monthly
TORONTO, Feb. 6, 2013 /CNW/ - The Canadian Premium Audience Exchange (CPAX), the online, real-time bidding exchange service that provides advertisers
and agencies with access to premium digital inventory, is pleased to
announce that Astral Media and Cineplex Entertainment have each joined CPAX. They join founding partners CBC/Radio-Canada, Shaw Media, Rogers Media as well as Corus, V and Télé-Québec in the initiative.
Nationally CPAX offers an efficient and cost-effective means of reaching
targeted audiences with premium inventory across leading Canadian
brands in both English and French, a reach that now exceeds more than
20 million Canadians.
"Strategically, CPAX makes a lot of sense for Astral's digital inventory
as you have a group of like minded premium publishers committed to this
space in Canada. We are thrilled to be joining the largest brand safe
environment in the country for real time bidding and programmatic
buying," said Stéphane Goyette, vice-president of Astral Digital.
"Cineplex's core entertainment audience is a natural fit with the CPAX
entertainment channel," said Lori Legault, senior vice president of
sales, Cineplex Media. "As a proud Canadian company that is looking to
continually evolve our digital presence in the marketplace, CPAX
provides the ideal vehicle for us to do so."
With CPAX, each media company maintains their unique, direct sales
operations with a portion of their inventory flowing directly into CPAX
for bidding by private access buyers. Inventory is pooled amongst the
companies' digital assets, enabling buyers to bid specifically on
inventory targeted to their demographic. Agency partners have first
access to bid on the inventory. CPAX launched in May 2012, and is
powered by technology developed by AppNexus, the world-leader in
real-time advertising technology that serves the largest and most
innovative buyers and sellers of online advertising.
Additional information can be found at http://www.cpaxrtb.ca/
About Astral Media
Astral is one of Canada's largest media companies. It operates several
of the country's most popular pay and specialty television, radio,
out-of-home advertising and digital media properties. Astral plays a
central role in community life across the country by offering diverse,
rich and vibrant programming that meets the tastes and needs of
consumers and advertisers. To learn more about Astral, visit astral.com
About Cineplex Entertainment
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment
companies and operates one of the most modern and fully digitized
motion picture theatre circuits in the world. A top-tier Canadian
brand, Cineplex operates numerous businesses including theatrical
exhibition, food services, gaming, alternative programming (Front Row
Centre Events), Cineplex Media, Cineplex Digital Solutions and the
online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a
joint venture partner in SCENE - Canada's largest entertainment loyalty
Cineplex is headquartered in Toronto, Canada, and operates 134 theatres
with 1,449 screens from British Columbia to Quebec, serving
approximately 70 million guests annually through the following theatre
brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum,
Scotiabank Theatres, Cineplex VIP Cinemas, Famous Players and Cinema
City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol
CGX. More information is available at cineplex.com.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, satellite-based and mobile services. CBC.ca and Radio-Canada.ca reach more than 7 million unique visitors per month and are essential
reference tools for news on the Web in Canada. Deeply rooted in the
regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus five languages for international audiences.
With more than 55 million page views per month, Radio-Canada.ca is a first-choice destination for Francophones from coast to coast.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE:
RCI), is a diversified leading Canadian media company that engages in
television and radio broadcasting, publishing, digital, and sports
entertainment. Rogers Broadcasting has 55 AM and FM radio stations
across Canada; television properties include seven City stations, five
OMNI multicultural television stations, Sportsnet (consisting of four
regional channels and the nationally-distributed Sportsnet ONE and
Sportsnet World), and The Shopping Channel, a televised and internet
shopping service. Rogers Publishing produces many well-known consumer
and online magazines, such as Maclean's, Chatelaine, L'actualité,
Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. Rogers Media's suite of
digital assets reaches 17 million unique visitors per month through
more than 1,000 premium owned + exclusive and extended network sites.
Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and
entertainment facility, and the Toronto Blue Jays Baseball Club.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 19 specialty networks including HGTV Canada, Food
Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and
New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw,
please visit www.shaw.ca.
SOURCE: Canadian Broadcasting Corporation
For further information:
Astral Media - Stéphane Goyette, firstname.lastname@example.org 514-939-5001 ext 3366
Cineplex Entertainment - Pat Marshall, email@example.com 416-323-6648
CBC/Radio-Canada - Chuck Thompson, firstname.lastname@example.org, 416-205-3747
Marc Pichette, email@example.com, 514-597-4140
Rogers Media - Suneel Khanna, firstname.lastname@example.org, 416-764-1219
Shaw Media - Amy Waters, email@example.com, 416-934-4691