MONTREAL, Dec. 9 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B)
announced today the appointment of Jacques Parisien as Executive
Vice-President and Chief Operating Officer. In his new role, Jacques
Parisien will lead Astral's one-company focus and strategy.
"I am delighted to have a long-time colleague and seasoned Astral
executive like Jacques accept this new position," said Astral President
and CEO Ian Greenberg. "As we put a greater focus on our one-company
strategy to drive effective organic growth, Jacques will spearhead our
efforts to further unlock the full potential of our properties and
bring additional value to advertisers and consumers."
Jacques Parisien, who joined Astral in 1994, has been Group President of
Astral Radio and Out-of-Home since 2004. In his new capacity, he will
lead the presidents of Astral's business units in overseeing the
Company's operations and more efficiently coordinating activities to
seize business opportunities across Astral's media portfolio.
"Each of Astral's business units has depth and operational strengths
that can be better leveraged across the broader organization," said
Jacques Parisien. "Through tighter and more strategic coordination, we
expect to be able to capitalize on untapped revenue opportunities,
capture advantages of scale and use our organization's resources more
effectively. Greater collaboration will enhance our ability to leverage
the scope and reach of our media properties and platforms to the
greater benefit of our advertisers."
"Continued growth will require a concerted effort on several fronts over
the next few years. Maintaining Astral's strong track record in terms
of performance and growth is at the heart of my vision for the Company
and for this appointment," added Greenberg. "Implementing our
one-company strategy will be an important component of our Company's
future success and our ability to deliver long-term growth."
The appointment of Jacques Parisien as EVP and COO will be effective
January 1, 2011. He will also remain at the head of the Astral Radio
Astral is one of Canada's largest media companies. It operates several of the
country's most popular media properties in pay and specialty
television, radio, out-of-home advertising and digital media. Astral
plays a central role in community life across the country by offering
diverse, rich, and vibrant programming that meets the tastes and needs
of consumers and advertisers. To learn more about Astral, visit astral.com.
SOURCE Astral Media Inc.
For further information: For further information:
Manager, Corporate Communications
Astral Media Inc.