Ashley Madison Survey Finds 1 in 5 Canadians Has Indulged in Kinky Play

 

Close to 75% Say They're Open to Experimenting in Bed
(If Their Partner Asks them To)

TORONTO, Feb. 9, 2017 /CNW/ - When it comes to the bedroom, lovers in British Columbia and Quebec are a shade more experimental than the rest of Canada, according to a new Leger study commissioned by boundary-pushing Ashley Madison.

The first annual Ashley Madison Sex Shades Survey explores how sexually adventurous North American men and women report feeling during the lead-up to Valentine's season.  The survey polled 2500 North American men and women (1,000 Canadians), aged 25 years of age and older in early February 2017.

Good Communication & Trust Key to "Getting Kinky"
Overall, a whopping 86% of Canadian men and 64% of women say they are open to trying new things suggested by their partner in the bedroom – and when it comes to getting "kinky," 85% of men and 79% of women say "good communication and trust" is important.

As Valentine's movie debuts loom, more than 90% of Canadians say they're familiar with a well-known franchise that delves into erotic experimentation.  While 32% of American men and 23% of American women say that just hearing about the book or movie inspired them to try something new in the bedroom, Canadians are a little less enthusiastic. (Canadian men 17%, Canadian women 15%)

Although 56% of Canadian men and 67% of Canadian women admit they'd prefer "movies and chill" over bedroom thrills this Valentine's … the survey also shows that blindfolds, role play, and handcuffs are making it into Canadian bedrooms. And, the vast majority of Canadian men and women confirm they're curious to experiment sexually.

Handcuffs Go Mainstream
More than 15% of Canadian adults surveyed report bringing handcuffs into the bedroom. In BC, Quebec, and Alberta, 17% of those surveyed say they've locked up their lover.

Blindfolds in the Bedroom
When it comes to blindfolds, 24% of lovers surveyed in Quebec and 22% in BC confess they've pulled out the blindfolds in bed.  24% of Canadian men and 14% of women who have never tried blindfolds, say they'd like to.

Acting out in the Bedroom
Paging Dr. Feelgood!  Role play is one of Canada's favourite bedroom techniques – with roughly one in four Canadians surveyed reporting they've acted out their fantasies.  

Those surveyed from BC (25%), Quebec (25%), and Ontario (22%) all report acting out in the bedroom.  And, 29% of lovers in Manitoba and Saskatchewan admit that while they haven't tried role play fun and games, they want to!

Young adults are the most adventurous when it comes to role play, with 31% of Canadians aged 25 to 34 reporting they've engaged in bedroom drama.

Canadian Men Say They Are More Adventurous
Overall, Canadian men say they are more adventurous than their partner – 63% of men surveyed say they are the most adventurous, compared to 34% of women surveyed who say they are more sexually adventurous than their partner. 

20% of men and close to 15% of women rate their partner's level of sexual adventurousness as an "important" issue to them, except for in Quebec (10%).  For Canadians who've had affairs, their partners' interest in sexual adventures – and their reported experience with erotic experimentation – is higher than the national average.  

Detailed regional breakout statistics and infographics are available for all provinces.

USA and Canada comparison is also available.

About Ashley Madison®
Ashley Madison® is a boundary-pushing community that attracts non-judgmental people looking for affairs, like-minded connections and new experiences.  Ashley Madison operates in 47 countries, and has attracted more than 50 million members since launch.

Ashley Madison is owned and operated by ruby, the world's largest open-minded relationship company. Learn more at AshleyMadison.com and rubylife.com

Learn more about Leger at leger360.com.

SOURCE AshleyMadison.com



For further information: and to book interviews, contact us at media@ashleymadison.com 1.866.205.7525


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