As the Pan Am Games get closer, excitement spreads across Ontario
TORONTO, May 29, 2015 /CNW/ - A new CIBC (TSX: CM) (NYSE: CM) poll finds that the majority of Ontarians (88 per cent) believe sport plays an important role in bringing communities together,
and nearly half say that they are likely to be among the millions of
Ontarians to participate in this summer's TORONTO 2015 Pan Am Games
The poll also finds that the main reason Ontarians are looking forward
to the Pan Am and Parapan Am Games is the excitement of having the
Games on home soil, a sentiment that is equally shared beyond the
Greater Golden Horseshoe area, where the Games will be taking place.
"Sport has always been integral to the fabric and strength of our
communities, whether it is through participation or collectively
cheering on and celebrating great moments," says Stephen Forbes,
Executive Vice-President, CIBC, Lead Partner of the TORONTO 2015 Pan
Am/Parapan Am Games. "Millions of Ontarians will now have the
opportunity to experience first-hand, the energy and excitement of the
largest multi-sport event to ever be held in this country.
Key poll findings:
52 per cent of Ontarians between the age of 18-34 say they are likely to participate
in torch relay celebrations in their community
Women are almost ten per cent more likely to do so than men
44 per cent of respondents in the GTA, the most populous region in Ontario, said
they would likely participate in torch relay celebrations
After Toronto residents at 49 per cent, people in Northern Ontario place second when it comes to the
excitement of being involved in the torch relay, with 47 per cent likely to participate in torch relay celebrations
The main reasons Ontarians are looking forward to the Pan Am and Parapan
More than a third (35 per cent) point to the excitement of having the Games on home soil
A quarter (25 per cent) want the opportunity to see world-class competition
24 per cent are looking forward to showcasing Canada on the international stage
When it comes to getting active in sport, 69 per cent of Ontarians believe that participating in organized sport is very
important or extremely important to the overall well-being and
development of children age three to 17. A study earlier this year from CIBC highlighted that almost 40 per cent of
Ontarians say major sporting events, like the Pan Am and Parapan Am
Games, inspire them to get involved in sport or their children involved
"Access, exposure and visibility to sport in my community, and to
everything that sport has to offer, was a critical factor in my
development when I was a kid," said Josh Cassidy, CIBC Team Next mentor and 2015 Pan Am torchbearer. "These Games are going to have a
life-long effect on tens of thousands, maybe hundreds of thousands of
our youth in Toronto and Canada. And it all begins with the torch
CIBC is proud to be Community Partner of the torch relay, helping to
welcome the Pan Am flame to more than 130 communities, including stops
and activations at more than 50 of our branches. CIBC clients,
employees and community partners will be among the 3,000 torchbearers.
From May 19th to 21st, 2015 an online survey was conducted among 802 randomly
selected adult Ontario residents who are Angus Reid Forum panelists.
The margin of error—which measures sampling variability—is +/- 3.4%, 19
times out of 20. The results have been statistically weighted according
to the most current education, age, gender and region Census data to
ensure a sample representative of the entire adult population of
Ontario. Discrepancies in or between totals are due to rounding.
CIBC is a leading Canadian-based global financial institution with 11
million personal banking and business clients. Through our three major
business units - Retail and Business Banking, Wealth Management and
Wholesale Banking - CIBC offers a full range of products and services
through its comprehensive electronic banking network, branches and
offices across Canada with offices in the United States and around the
world. You can find other news releases and information about CIBC on
our corporate website at www.cibc.com/ca/media-centre/.
About CIBC's Pan Am/Parapan Am Games Sponsorship
As the Lead Partner of the TORONTO 2015 Pan Am/Parapan Am Games, CIBC is
committed to enriching Canadian communities through the power of sport.
Through our investments we will create a lasting legacy by funding
next-generation athletes, encouraging the volunteer spirit of our
employees, helping finance landmark venues and engaging our diverse
communities while fusing sport with arts and culture. To learn more
SOURCE Canadian Imperial Bank of Commerce
For further information:
Kevin Dove, Head of External Communications, 416-980-8835, firstname.lastname@example.org.