TORONTO, May 15, 2013 /CNW/ - arrive alive DRIVE SOBER® will be at
Toronto Police headquarters this morning to celebrate its 25th year of advocacy in Ontario, joined by members, supporters and
government representatives, the event will mark the launch of arrive
alive's annual sober driving campaign with a message to Ontario drivers
to be vigilant this holiday weekend.
"As we celebrate our 25th anniversary, arrive alive DRIVE SOBER® is extremely grateful for the
support that we have received from broadcasters, artists, businesses,
the police and our key partners - The Beer Store and the Ministry of
Transportation," said Executive Director Anne Leonard, who has taken
part in all 25 campaigns. "Our charity is proud of the progress we have
made in Ontario over the past 25 years to change attitudes about
impaired driving and help save lives. There is still more work to do
and we are launching our annual sober driving campaign today to remind
Ontarians to drive safely this holiday weekend."
This year's annual drive sober campaign features new video Public
Service Announcements including a tribute to the 20th campaign PSA: Do The Right Thing: (http://www.youtube.com/user/ArriveAliveOntario). Two new radio spots acknowledge past spokespersons: Ed Robertson,
Wendel Clark, Shania Twain and Chantal Kreviazuk.
The Arrive Alive 25 Road Trip also launches today with the help of
summer students and volunteers who will take the arrive alive DRIVE
SOBER® message to 25+ special events throughout the summer.
"For 25 years, Arrive Alive has been doing a great job of reminding us
to stay safe. Drinking and driving is a crime and endangers all users
of our roads. Let's all play our part in keeping Ontario safe by being
safe and responsible drivers." Madeleine Meilleur, Minister of
Community Safety and Correctional Services.
"Congratulations to arrive alive DRIVE SOBER on their 25th anniversary," said Acting Superintendent Gord Jones of the Toronto
Police Service on behalf of the Ontario ACP Traffic Committee. "Our
work must continue. In Ontario, drinking and driving has an estimated
annual financial cost to society of at least $3 billion which does not
take into account the emotional trauma that the victims, friends and
families have to live with for the rest of their lives! We look forward
to our continued partnership with arrive alive DRIVE SOBER as we all
work towards making the roads in the province as safe as they can be
Thanks to sponsors and supporters: The Beer Store, Ministry of
Transportation, SmartServe Ontario, CAASCO, TAXIGUY, Spirits Canada,
Pirate Radio, Rob Rainford, RIDE Checks, Street Seen Media, TTC, GO
Transit, Ontario Provincial Police, Toronto Police Service, Toronto
Emergency Medical Services, Murray Newbigging Funeral Home, Diamond
Taxi, Cancel Winter, and all media.
Video with caption: "Video: Arrive Alive 25". Video available at: http://www.youtube.com/watch?v=R6sjojfNbTs
Video with caption: "Video: Closing Time". Video available at: http://www.youtube.com/watch?v=z0a0j5DkxNs
Audio with caption: "Audio: Arrive Alive is 25 with Ed & Wendel". Audio available at: http://stream1.newswire.ca/media/2013/05/15/20130515_C7075_AUDIO_EN_26743.mp3
SOURCE: arrive alive DRIVE SOBER
For further information:
Anne Leonard, 416-578-4829