TORONTO, Dec. 29 /CNW/ - A year that began at Queen's University with
their business students' "Consulting for a Cause" event is ending in
Ottawa with awareness raising events at the Canada Museum of Science
and Technology, The Beer Store and an Ottawa Senators game.
In February 2010, business students brainstormed many ideas including
the Arrive Alive App which was released in May. New PSAs were created
to promote the app while also reminding the public of the need to plan
ahead and drive sober. The year also brought: new messaging with Spenny
of "Kenny versus Spenny"; new messaging for the "21 and under Zero BAC"
legislation; and lastly a message inviting revelers to "party smart
this holiday season" and donate their empties at The Beer Store.
"Planning for these Ottawa events began months ago" said arrive alive
DRIVE SOBER Executive Director Anne Leonard. "Our organization has
always carried out activities across Ontario. Emile Therien,
past-president of Canada Safety Council and also a board of arrive
alive DRIVE SOBER, added, "Ottawa media are extremely supportive of
arrive alive messaging, and for the most part it is making improvements
on our roads, we're very grateful."
The Ottawa arrive alive DRIVE SOBER events include the distribution of
2,500 home hosting kits to customers of The Beer Store on December 28th
and to fans at the Senator game on Wednesday, December 29th. The Museum
display is up from the 27th to 30th December inclusive.
arrive alive DRIVE SOBER has been operating in Ontario since
(officially) 1989. They do not telemarket and do not use professional
fund raisers. Visit arrivealive.org for more information.
SOURCE arrive alive DRIVE SOBER
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