TORONTO, May 29, 2013 /CNW/ - Concerned Children's Advertisers (CCA), in
partnership with leading media, community and sports groups, today
announced activities planned for the second annual Healthy Me Week, including a 7-day Challenge focused on moving more, healthy eating,
and motivation. This national initiative promoting a healthy, active
lifestyle among Canadian families, coincides with the release of the 2013 Active Healthy Kids Canada Report Card.
"Our childhood obesity and physical inactivity rates are still high,"
confirms CCA president, Bev Deeth. It is estimated that 1 in 3
Canadian children is considered overweight or obese. Ninety per cent
are not meeting minimum daily physical activity requirements for
optimum health. "Healthy Me Week makes health a family affair. It's also the type of collaborative
approach by media, government, community and youth organizations that
will help move the needle on a healthier, more active life for our
kids, " says Deeth.
Healthy Me Week was created after a national consultation by the Public Health Agency
of Canada. Leading media companies and health stakeholders were
invited to weigh in on how to help curb increasing childhood obesity
"Healthy Me Week brings awareness to the important role physical activity and healthy
eating play in the health, well-being and quality of life of
Canadians," says the Hon. Leona Aglukkaq, Minister of Health. "I am
impressed by the commitment these groups are showing by working
together to highlight the importance of healthy choices, especially
when it comes to children and youth."
Once again this year, participating organizations have rallied together
to create an extensive outreach campaign to communicate the Week's
health message. Activities include free community events; tips and
articles; promotions; TV, radio, and banner ads featuring a Get Up, Fuel Up, Own Up message; a new healthymeweek.ca microsite; and an invitation for Canadians to take the 7-day Challenge
as a family.
Deeth explains the goal of Healthy Me Week is to offer tips and resources that help Canadian families think about
healthier food choices, and recognize opportunities to incorporate more
physical activity into their daily lives. "It's about making small
changes every day that lead to big health improvements over time. We
hope Healthy Me Week provides the nudge families need to make positive changes for the sake
of their long-term health and well-being."
For more information on Healthy Me Week and the 7-day Challenge: healthymeweek.ca.
About Healthy Me Week
Healthy Me Week is a national health initiative that empowers Canadian families to
adopt a healthier, more active lifestyle. Launched in 2012, the
initiative is held every year, during the first week of June. Healthy Me Week is led and promoted by the following partners: APTN, Astral Media, Best Health Magazine, Kids' CBC, NBA, ParentsCanada, ParticipACTION, Public Health Agency of Canada, Shaw Media, TELETOON
Canada, Today's Parent, TVO Kids, YMCA Canada, YTV; and youth health/well-being advocate,
Concerned Children's Advertisers. healthymeweek.ca
Concerned Children's Advertisers (CCA) is a unique non-profit
organization and model of corporate social responsibility. Our 20
Canadian member companies are committed to understanding and
contributing solutions to challenging issues that impact children,
including healthy active living, bullying prevention, self-esteem, and
media literacy. The organization is also supported by numerous
partners, including child-centred issue experts, advertisers, and
broadcasters. As a committed group of Canadian advertisers, CCA's
mission is to be the credible, caring and authoritative voice of
responsible children's advertising and communications. www.cca-arpe.ca
SOURCE: Concerned Children's Advertisers
For further information:
Alex Dunsmuir, ümlaut marketing+communications
t: 416.236-2368 m: 647-244-2475 firstname.lastname@example.org