April Showers Subaru with Sales for Best Month Ever

  • 5,523 units retailed for best ever single month sales numbers
  • Best ever year-to-date sales keep Subaru on track for sixth consecutive annual sales record

 

MISSISSAUGA, ON, May 2, 2017 /CNW/ - Subaru Canada, Inc. (SCI) is thrilled to announce best ever monthly sales with 5,523 units retailed in the month of April.  This best month ever also contributed to best ever year-to-date sales, putting Subaru firmly on the path to surpass last year's record sales of 50,190 units.

Across Canada, each region contributed record numbers, also setting individual benchmarks for best month ever sales numbers. Atlantic was up 40.2 percent over April 2016, with Western (10.8 percent), Quebec (6.9 percent) and Ontario (1.5 percent) all posting increases over last year.

Winning Japan Car of the Year and being named one of Ward's 10 Best Interiors made it no surprise that the 2017 Subaru Impreza, the first vehicle built on the modular Subaru Global Platform, experienced its best month to date with 1,159 units retailed across the country.  The best-selling Subaru Forester, AJAC's (Automobile Journalists Association of Canada) Canadian Utility Vehicle of the Year also saw its best April sales ever, with 1,387 units sold.

Led by the lightning fast Inazuma Edition, the BRZ surpassed last April's sales with 111 units retailed.  Also topping last April's sales were the Legacy with 439 units, and the Outback with 1,131 units.

"These record-setting monthly sales numbers show that our customers recognize Subaru's continued commitment to offering quality products and maintaining a high standard of customer service," says Yasushi Enami, chairman, president and CEO of Subaru Canada.  "We are confident that our continued efforts will help us reach new heights in 2017."

April


5,523

Month's actual

5,087

Previous year (same mth)

436

Difference

8.6%

MTD sales vs. STLY



15,945

2017 YTD

14,530

2016 YTD

1415

Difference

9.7%

YTD sales vs. STLY



5,523

Q2 2017

5,087

Q2 2016

436

Difference

8.6%

Current quarter sales vs. STLY

 

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 92 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.

SOURCE Subaru Canada Inc.

For further information: Julie Lychak, (905) 568-4959, jlychak@subaru.ca; Naomi Kislanski, (905) 568-4959, nkislanski@subaru.ca; Sebastien Lajoie, Media Relations, Quebec Region, (514) 336-0600, slajoie@subaru.ca

RELATED LINKS
http://www.pr.subaru.ca

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