New Tap N' Taste™ technology serves up delicious digital food
TORONTO, April 1, 2013 /CNW/ - Sure, we all love Grumpy Cat, but foodie
pics still reign supreme on our social media feeds. If you start to
drool every time you see a pic of something delish, then Virgin
Mobile's Mobile SmartStraw™ is the phone accessory specifically
designed for you.
The Mobile SmartStraw utilizes the sound from a phone's microphone to
stimulate your taste buds. This technology, referred to as "Tap N'
Taste", will change the way people use their smartphones and is
currently available exclusively to Virgin Mobile Members.
From bacon doughnuts to brunch, you can trick your brain into thinking
that you're actually tasting whatever food you're seeing - and craving
- right from your Virgin Mobile smartphone.
When the Mobile SmartStraw is connected to the microphone port in your
Virgin Mobile smartphone while a food pic is up on your screen, the
Mobile SmartStraw app scans the image and pulls its flavour profile
from a database of more than 500,000 individual tastes and 100,000
dishes from around the world. It then sends digitally compressed sound
waves at more than 35,000 Hz (meaning you can't hear it, but your dog
might) in specific patterns that trigger the sensation of taste through
"Most of us have our few guilty pleasures, but health concerns can stop
us from enjoying the foods we love - or sometimes we're just too lazy
to head to the store," said Andrew Bridge, managing director, Virgin
Mobile Canada. "With the Mobile SmartStraw, Canadians can satisfy their
cravings without actually eating anything. I tasted pad thai coming up
the elevator and wasabi ice cream while on a conference call. The
Mobile SmartStraw works so well I'm planning a digital fondue party
Find Your Flavours
The Mobile SmartStraw gives you a taste of the foods you really want
without those pesky calories. Here's how it works:
Download the Mobile SmartStraw app to your Virgin Mobile smartphone
Find a food pic on any web or social networking site
Insert the Mobile SmartStraw into the microphone port on your smartphone
Tap the image on your mobile screen to activate the Mobile SmartStraw
Suck in and enjoy the flavour!
Or, if you're more of a visual learner, visit Virgin Mobile Canada on
Pinterest to check out a step-by-step infographic explaining how to use the Mobile SmartStraw.
Food lovers will enjoy endless hours of new flavours to help spice
things up. Some of the Mobile SmartStraw's exclusive features include:
International Treats: Use your Mobile SmartStraw to try out food options from around the
world. Sea cucumber sushi? It's in there.
Plenty of Poutine: What's better than poutine? More poutine! Virgin Mobile has teamed up with
Member benefits partner New York Fries for users to taste classic feel-good food like poutine and hot dogs.
Log in to virginmobile.ca/benefits to download a pre-selected gallery of tasty pics.
Dinner Time: In the mood for a full course meal? The Mobile SmartStraw recognizes
images with multiple food items. Select a multi-food photo and tap on
each individual item to try out each flavour without scrolling between
The Mobile SmartStraw is available exclusively to Virgin Mobile Members
starting April 1st. Head to any Virgin Mobile retail store or virginmobile.ca to pick up a Mobile SmartStraw and start tapping and tasting today!
About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else,
delivering the super-hot phones on the blazing fast 4G LTE network.
Virgin Mobile Members also get benefits like exclusive VIP access and
deals and award-winning service. 91% of Members would also recommend
Virgin Mobile to a friend.
The Virgin Mobile group of companies has attracted more than 18 million
customers worldwide. Virgin Mobile phones are available at more than
4,000 locations nationally including The Source, Virgin Mobile retail
locations and additional retail partners. Virgin Mobile products can
also be purchased online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on
Facebook and Twitter.
SOURCE: Virgin Mobile Canada
For further information:
Virgin Mobile Canada
416. 607. 8412