Appleton Estate releases limited edition Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve

HISTORICAL RUM DISTILLER ALLOCATES LIMITED NUMBER OF VERY RARE 50 YEAR OLD RUM TO CANADIAN MARKET

TORONTO, June 25, 2012 /CNW/ - Appleton Estate, the historical and innovative Jamaican rum distiller that has produced the world's finest rums since 1749, today announced the Canadian release of its very rare limited edition Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve. Comprised of a number of exceptional rums, aged for a minimum of 50 years in hand selected, oak barrels, the Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve is believed to be the oldest rum available for sale in the world. Only 800 bottles of this very rare rum have been created and only a limited number will be available for purchase in the Canadian market, retailing at approximately $5,000 US per 750ml bottle, while quantities last.

In 1962, Appleton Estate set down several barrels of rum to age with the edict that they would be used to create a very special blend that would be bottled to celebrate the 50th anniversary of Jamaica's independence. The rums were very carefully managed over the next 50 years, first by master blender Owen Tulloch then by current master blender Joy Spence, to create the exceptional Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve.

The Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve was launched on June 7, 2012 at Jamaica House in Kingston, Jamaica with the event attended by a number of dignitaries including the Prime Minister of Jamaica, the honourable Portia Simpson-Miller. The rum was made available for sale in Jamaica immediately after the launch and is currently being rolled out in key markets around the world through select, specialist premium retailers, exclusive style and classic on-premise partner accounts and in select duty free stores.

"We are very proud of the Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve," said Andy Holmes, chief operating officer - international of J. Wray & Nephew Limited, owners of the Appleton Estate Jamaica Rum brand. "This limited edition, minimum aged rum is truly an exceptional spirit that encapsulates the world-class Appleton Estate Jamaica Rum range and the Appleton Estate distillery where we have been producing exceptional rums for over 260 years. The 50 year journey from barrel to bottle is complete and the world can now share in this very rare and exquisite collector's item."

"We are delighted that Canada is among the select few countries celebrating the launch of the Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve," said Peter Hottmann, Appleton Estate regional sales and marketing manager (NAFTA region). "The Canadian release of this very rare spirit reinforces our long-standing tradition of bringing world-class rums to market while underscoring our deep gratitude to Canadians for their discerning taste and ongoing support of our exceptional portfolio of rums."

The Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve is bottled in a bespoke, hand crafted, crystal decanter with etchings and gold screen printing echoing Jamaica's national symbols and a gold-finished brass and cork stopper. The special bottle is presented in a black lacquered gift box with gold-finished brass hinges that includes a commemorative booklet that outlines Jamaica's march to independence and the journey of the Appleton Estate 50 Year Old Jamaica Rum.

Tasting Notes

Appearance:  Dark mahogany colour with rich coppery reflections and a very pronounced green ring of ageing

Bouquet:   Powerful oak infused with rich vanilla and layered with cinnamon, maple and orange peel

Finish:    Exceptionally smooth with a honeyed oak finish

Notes on Jamaica's Specification for the Ageing of Rum

Age is determined from the time the rum has been placed in a wooden vat or barrel for continuous maturation.

A statement of age may be given on the label of rum in terms such as '…years old."  Where a statement is given, the blank shall be filled in with the age of the youngest distilled spirit in the product. 

All rum maturation warehouses owned and operated by J. Wray & Nephew Limited (owners of the Appleton Estate Jamaica Rum brand) are supervised by Government Excise Officers.  All minimum aged rums removed from the ageing warehouse for bottling must receive a certification of age from the Government Excise Officer.

Editors Notes

Price and availability vary dependant on region in Canada.

The Appleton Estate 50 Year Old Jamaica Rum - Jamaica Independence Reserve, 750ml, 45.0% alc./vol. - approx. $5,000 US, available in select provinces.

About Appleton Estate Jamaica Rum

The Appleton Estate Jamaica Rum range is produced exclusively on the Appleton Estate, located in the Nassau Valley in the parish of St. Elizabeth, Jamaica. As the oldest sugar estate and distillery in Jamaica, with the first known documentation of rum production dating back to 1749, Appleton Estate Jamaica Rum is one of the world's most historic and innovative spirits producers. Appleton Estate's exceptional rums are available in select provinces across Canada.

Image with caption: "APPLETON ESTATE RELEASES LIMITED EDITION APPLETON ESTATE 50 YEAR OLD JAMAICA RUM - JAMAICA INDEPENDENCE RESERVE (CNW Group/Appleton Estate Jamaica Rum)". Image available at: http://photos.newswire.ca/images/download/20120625_C4018_PHOTO_EN_15683.jpg

SOURCE Appleton Estate Jamaica Rum

For further information:

for rights-released images, or to set up an interview with
Mr. Peter Hottmann, Appleton Estate regional sales and marketing manager (NAFTA region), please contact:

Jessie Dynes / T: 905.604.3580 x226 / E: jessie@ybimc.com 
Ashley Calapatia / T: 905.604.3580 x228 / E: ashley@ybimc.com 


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