Over 2,600 raise their glasses to set a new world record in Venice!
VENICE, Italy, July 2, 2012 /CNW/ - On June 29th thousands descended on the iconic Piazza San Marco in Venice for Aperol Spritz! Happy Record! to attempt the Guinness World Record for the 'Largest Aperol Spritz
Celebration'. 2,657 people joined in the social spirit of Aperol Spritz
eager to clink their glasses to make history.
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The successful setting of the new record was officially announced at
19:45 CET and was overseen by a team of local judges from Guinness
With all attendees dressed in orange T-shirts, they filled up Piazza San
Marco and stood in the formation of an Aperol Spritz glass as they took
their positions for the 'Largest Aperol Spritz Celebration'
representing the distinctive colour and spirit of the drink.
Lorenzo Veltri, Guinness World Records adjudicator said: "To see so many
people come together and to share in the spirit of Aperol Spritz was
fantastic. It is always exciting when a brand new Guinness World
Records is achieved and this has been a truly unique experience."
The celebration saw a great participation from all over the country with
52% of people from Italy and 48% from abroad joining in this social
Andrea Conzonato, Chief Marketing Officer, Gruppo Campari, said: "We wanted to give people a reason to socialize and celebrate
with Aperol Spritz and what better way than setting a new Guinness
World Record. We chose Piazza San Marco in order to pay tribute to the
birthplace of one the most traditional and popular drinks of the Veneto
Aperol Spritz! Happy Record! saw hundreds of people enjoying the day with their friends just as the
ultimate social drink, Aperol Spritz, should be enjoyed. The sparkling
refreshing flavour, the low alcohol content and bright orange colour,
make it the perfect drink that evokes the Italian lifestyle, from the
aperitif hour to an evening in the piazza (square).
To enjoy your own Aperol Spritz just get a tumbler or large balloon
glass and follow the simple instructions. It's as easy as 3, 2, 1:
3 parts of Prosecco (Gruppo Campari recommends Cinzano Prosecco DOC)
2 parts of Aperol
1 dash of soda
ice and a slice of orange
Add ice and a slice of orange, pour in the Prosecco, the Aperol and add
a dash of soda. Then sit back, relax and enjoy a great drink with great
SOURCE Gruppo Campari
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