Aperol Spritz! Happy Record!

Over 2,600 raise their glasses to set a new world record in Venice!

VENICE, Italy, July 2, 2012 /CNW/ - On June 29th thousands descended on the iconic Piazza San Marco in Venice for Aperol Spritz! Happy Record! to attempt the Guinness World Record for the 'Largest Aperol Spritz Celebration'. 2,657 people joined in the social spirit of Aperol Spritz eager to clink their glasses to make history.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/aperolspritz-happy-record/56560

The successful setting of the new record was officially announced at 19:45 CET and was overseen by a team of local judges from Guinness World Records.

With all attendees dressed in orange T-shirts, they filled up Piazza San Marco and stood in the formation of an Aperol Spritz glass as they took their positions for the 'Largest Aperol Spritz Celebration' representing the distinctive colour and spirit of the drink.

Lorenzo Veltri, Guinness World Records adjudicator said: "To see so many people come together and to share in the spirit of Aperol Spritz was fantastic. It is always exciting when a brand new Guinness World Records is achieved and this has been a truly unique experience."

The celebration saw a great participation from all over the country with 52% of people from Italy and 48% from abroad joining in this social celebration.

Andrea Conzonato, Chief Marketing Officer, Gruppo Campari, said: "We wanted to give people a reason to socialize and celebrate with Aperol Spritz and what better way than setting a new Guinness World Record. We chose Piazza San Marco in order to pay tribute to the birthplace of one the most traditional and popular drinks of the Veneto Region."

Aperol Spritz! Happy Record! saw hundreds of people enjoying the day with their friends just as the ultimate social drink, Aperol Spritz, should be enjoyed. The sparkling refreshing flavour, the low alcohol content and bright orange colour, make it the perfect drink that evokes the Italian lifestyle, from the aperitif hour to an evening in the piazza (square).

To enjoy your own Aperol Spritz just get a tumbler or large balloon glass and follow the simple instructions. It's as easy as 3, 2, 1:

  • 3 parts of Prosecco (Gruppo Campari recommends Cinzano Prosecco DOC)
  • 2 parts of Aperol
  • 1 dash of soda
  • ice and a slice of orange

Add ice and a slice of orange, pour in the Prosecco, the Aperol and add a dash of soda. Then sit back, relax and enjoy a great drink with great friends.

Video: http://multivu.prnewswire.com/mnr/prne/aperolspritz-happy-record/56560/

SOURCE Gruppo Campari

For further information:

For a list of Press contacts please click here: http://www.camparigroup.com/en/press-media/press-contacts.shtml

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Gruppo Campari

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