NEW YORK, Sept. 11, 2012 /CNW/ - Ann Taylor announces the opening of the
brand's first Canadian store located in the Toronto Eaton Centre on
October 5, marking the first step in international expansion for the
iconic women's retail chain. Ann Taylor is scheduled to open its second
international store in Canada, located in Toronto at the Yorkdale
Shopping Centre this November.
The Ann Taylor Toronto Eaton Centre store grand opening will be
celebrated on Saturday, October 13 from 1-5 p.m. in partnership with
The Breast Cancer Research Foundation ® (BCRF). The event will include
a live DJ, refreshments, product giveaways, and a free limited edition
tote with any purchase over $100. Ten percent of sales from the event
will be donated to BCRF.
"We are thrilled with the positive response we have received in
anticipation of the launch of Ann Taylor in Toronto," said Brian Lynch,
Ann Taylor Brand President. "We are so pleased that we can finally
cater directly to our Canadian clients here in Toronto."
Ann Taylor's rich heritage has always been synonymous with iconic style
and fashion for modern working women. Having evolved throughout the
decades to meet women's changing needs, aspirations and roles, today
Ann Taylor is defined by a unique balance of fashion and work for women
of substance and style across every generation.
"Ann Taylor is chic and stylish with a more fashion forward direction to
address the needs of today's women," said Lisa Axelson, Head Designer
and a member of the Council of Fashion Designers of America (CFDA).
"Our stores are a reflection of our new fashion direction. They are
light, modern, feminine, and designed to showcase the full Ann Taylor
collection while making our client feel comfortable and welcome."
The new Ann Taylor boutiques are inspired by a stylish modern
contemporary home and provide an intimate shopping experience that is
chic, warm and inviting. The residential influence is brought to life
through white washed maple hardwood floors, luxurious crystal
chandeliers, modern tufted furniture and sleek feminine fixtures
inspired by the ultimate closet. Wardrobing niches allow for strong
fashion stories as well as a broad assortment of product. Special
attention was also given to the design of the styling rooms, which
feature unique floral wall coverings, luxe ottomans, plush carpeting,
and a new proprietary lighting system with flattering back lit mirrors.
Curated fashion presentations and expert styling services add to the
store experience making shopping easy and fun. At the front of the
store, Lisa's favourite looks of the season greet the client and help
with wardrobing and styling ideas. Dedicated stylists are also on staff
and available for both walk-ins and by appointment to assist clients in
putting together perfect individualized looks for any occasion.
The Ann Taylor brand has become a favourite style destination for modern
women across the globe, and continues to attract some of the world's
most celebrated style icons as its biggest fans, including United
States First Lady Michelle Obama, Kate Hudson, Rachel McAdams, Angelina
Jolie, Diane Kruger, Katie Holmes, Heidi Klum, Naomi Watts, Milla
Jovovich, Rachel Bilson, Jessica Biel, Halle Berry, Jessica Alba,
Jennifer Morrison, Tina Fey, Olivia Wilde, Sofia Vergara and more.
For more information, visit:
About Ann Taylor
Ann Taylor is an iconic lifestyle brand that is defined by a unique
balance of fashion and work for modern women of substance and style
across every generation. Ann Taylor operates 277 stores across the
United States, as well as an e-commerce website at www.anntaylor.com. Ann Taylor is a division of ANN INC (NYSE: ANN).
Image with caption: "Ann Taylor Exterior (CNW Group/Ann Taylor)". Image available at: http://photos.newswire.ca/images/download/20120911_C5549_PHOTO_EN_17662.jpg
Image with caption: "Ann Taylor Interior (CNW Group/Ann Taylor)". Image available at: http://photos.newswire.ca/images/download/20120911_C5549_PHOTO_EN_17664.jpg
Image with caption: "Ann Taylor Fall Looks (CNW Group/Ann Taylor)". Image available at: http://photos.newswire.ca/images/download/20120911_C5549_PHOTO_EN_17663.jpg
SOURCE: Ann Taylor
For further information:
Anita Matte, ASC PR
Andrew Taylor, Ann Taylor