An unforgettable driving experience offered by SSQauto - The "Drive Like a Pro" event

QUEBEC CITY, June 25, 2014 /CNW Telbec/ - SSQauto is launching a unique event: "Drive Like a Pro", a full driving experience that combines theoretical training, closed circuit driving and a conference lunch with Pierre Michaud, host of Roulez avec Pierre Michaud. The event will take place on September 20, 2014, where 50 lucky participants will have an unforgettable day thanks to our partnership with the ICAR Academy in Mirabel, a true mecca for automobile enthusiasts.

"We are proud to organize an event that is in keeping with our goal to retain our reputation as an automobile expert and a supportive insurer. In addition to offering an automobile experience that focuses on learning safe driving techniques and better understanding the vehicle's behaviour, participants will be able to test drive exotic cars on a closed circuit" said Gilles Mourette, CEO of SSQauto.

Extraordinary preventive driving lesson
Participants will first get the chance to improve their driving skills by attending a preventive driving lesson given by seasoned drivers from the ICAR Academy. This lesson will cover skidding, breaking and lane change exercises based on several factors including the driving position, vehicle dynamics and the friction between the tires and the ground. The lesson will end with an evaluation of participants' skills and each of them will receive a certificate.

Test drive exotic cars
Participants will no doubt have lasting memories of their experience driving a powerful Ferrari F430 or Lamborghini Gallardo, two models that can reach 100 km/h in less than 4 seconds. After a few laps as passengers, participants will have the opportunity to take the wheel and test drive a car that is on the cutting edge of technology.

Conference lunch by Pierre Michaud
Pierre Michaud, a well-known auto journalist and host of successful television shows RPM and Puissance 3, will give an exclusive lunch conference to participants.

For a chance to win a pass to the "Drive like a pro" event and obtain more information about the event, go to

About SSQauto

SSQauto has been providing auto, home, and business insurance to group members and individuals in Quebec for more than twenty-five years. With its very competitive rates, unmatched service, and state-of-the-art technology, SSQauto strives to redefine industry standards as it continues to develop and grow.

About SSQ Financial Group

With a business volume of $3 billion and over $11 billion in assets under management, SSQ Financial Group is a leading mutual diversified financial institution in Canada.

The Group serves over 1 million clients and provides jobs to nearly 2,000 employees. SSQ, Life Insurance Company Inc., the Group's principal company, is recognized as a leader in the group insurance industry and as an expert in the investment and retirement sector. SSQ Financial Group is also a rising star in home and auto insurance under the SSQ General Insurance Company Inc. banner and has expanded into the individual insurance market thanks to its subsidiary, SSQ Insurance Company Inc.

For more information, please visit


For further information:

Marie Lamontagne
Senior Vice-President, Communications and E-Business
Telephone: 1 866 332-3806

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