TORONTO, Feb. 29, 2016 /CNW/- Agility, the PR & Communications workflow platform from CNW, is an integrated interface, which through a single login for all daily functions, provides marketing and PR professionals with the ability to manage all critical communication activities: targeting, distribution, monitoring and measurement.
The Agility Platform was built to:
- Streamline monitoring for topics generating buzz
- Target key contacts
- Build focused lists
- Share messages through the industry's largest network
- Engage influencers
- Report on the effectiveness of programs and campaigns
Feintuch Communications is an award-winning strategic relations firm that primarily develops and implements successful PR programs for their clients, which range from small emerging businesses and non-profits to Fortune 500 companies. This case study illustrates how Feintuch communications turned to CNW's Agility Platform to meet the diverse monitoring and targeting needs of their clients.
"We use Agility as the lifeblood of what we do day in and day out," says Henry Feintuch, President of Feintuch Communications. "From media targeting and database development, to distribution of press releases, media enquiries and monitoring specific topics- we use the platform for everything!"
A New-Jersey based client of Feintuch Communications wanted to expand its international presence, by targeting and generating earned media in Europe in order to drive brand awareness and create leads. Feintuch Communications was able to successfully implement this communication strategy for their client, using Agility to develop an international media list.
"Even though we are not familiar with international publications, we were able to build vertical media lists for manufacturing, aerospace, automotive and medical, as well as business writers covering this space in the entire European continent," says Bennie Sham, Account Director, Feintuch Communications.
For a more detailed look at this case study and how Agility has helped Feintuch communications to drive its PR strategies for clients, download for FREE today, Feintuch Communications Provides Customized PR Programs to Diverse Client Base: An Agility Platform Case Study.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
SOURCE CNW Group Ltd.
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Image with caption: "Henry Feintuch, President of Feintuch Communications (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160229_C3140_PHOTO_EN_631265.jpg
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