Amopé™ Pedi Perfect™ sets the GUINNESS WORLD RECORDS™ title for Most Pedicures Given in 8 Hours

 

 Goal of 1,000 pedicures achieved at the Amopé Pedi Park Hosted by 'Suits' Star Sarah Rafferty

TORONTO, June 11, 2015 /CNW/ - Today, Amopé™, the newest brand of RB; a world leader in foot care; set the first GUINNESS WORLD RECORDS title for Most Pedicures Given in 8 Hours. A crew of 30 professional pedicurists took over Yonge-Dundas Square, completing the goal of 1,000 pedicures for men and women. Hosted by 'Suits' star Sarah Rafferty, Yonge-Dundas Square was transformed into the Amopé™ Pedi Park, decorated with Muskoka chairs, picnic blankets, umbrellas and a variety of summer games to create the perfect summer celebration bash.

"Amopé made history today and I'm thrilled to have been a part of this incredible event," said Sarah Rafferty. "The best part of summer is kicking up your beautifully smooth feet, and what better way to start the barefoot season than with a fresh pedicure at the Amopé Pedi Park."

Patrons participated in the GUINNESS WORLD RECORDS attempt by receiving free pedicures from 12 p.m. to 8 p.m.  Each pedicurist was equipped with the Amopé™ Pedi Perfect™ Electronic Foot File, offering participants a first hand experience of the product, buffing away hard skin for silky smooth, summer ready feet.

"Setting the GUINNESS WORLD RECORDS title for Most Pedicures Given in 8 Hours was such a fun way for consumers to experience the Amopé Pedi Perfect Electronic Foot File first hand," said Alyson Murphy, Brand Manager, Personal Care, RB (Canada). "Women want to take advantage of warm weather without worrying about their feet. Amopé offers just that – an easy to use at-home solution for feet that feel silky smooth, ready for any occasion."

Amopé™ Pedi Perfect™ Electronic Foot File is a battery operated handheld device, designed to gently buff away hard skin after just one use – no soaking required. The Micralumina™ roller head is made of durable silicon carbide and has a large curved surface area for improved removal of hard and rough skin. The roller head is removable and can be rinsed to clear away built up residue, prolonging the life of the roller head.  

The Amopé™ Pedi Perfect™ Electronic Foot File is available for purchase at drug and grocery stores nationwide, retailing from $45.97-$59.99 CAN.

About RB

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. It is a FTSE top 25 company; since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global number 1 or number 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – nearly 35 percent of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by global Powerbrands: Veet, Clearasil, Durex, Finish, Lysol, Resolve Woolite, Air Wick, Cepacol, Gaviscon, and French's, and they account for 70 percent of its net revenue.

Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.

For additional information about RB, visit www.rb.com.

SOURCE AMOPÉ(TM)

Video with caption: "Video: Amopé sets new GUINNESS WORLD RECORDS Title for Most Pedicures Given in 8 Hours.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150611_C8768_VIDEO_EN_17920.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20150611_C8768_VIDEO_EN_17920.jpg&order=1&jdd=20150611&cnum=C8768

Image with caption: "Amopé Pedi Park pop up sets GUINNESS WORLD RECORDS Title for Most Pedicures Given in 8 Hours at Yonge Dundas Square. (CNW Group/CNW Enriched News Releases)". Image available at: http://photos.newswire.ca/images/download/20150611_C8768_PHOTO_EN_17921.jpg

Image with caption: "Torontonians enjoying free pedicures to set GUINNESS WORLD RECORDS Title for Most Pedicures Given in 8 Hours at Amopé Pedi Park. (CNW Group/CNW Enriched News Releases)". Image available at: http://photos.newswire.ca/images/download/20150611_C8768_PHOTO_EN_17922.jpg

Image with caption: "Natasha Qureshi and Alyson Murphy of Amopé with Michael Empric, Adjudicator for GUINNESS WORLD RECORDS (CNW Group/CNW Enriched News Releases)". Image available at: http://photos.newswire.ca/images/download/20150611_C8768_PHOTO_EN_17923.jpg

For further information: Julia Des Islets, MAVERICK, (416) 640-5525 ext. 239, juliad@wearemaverick.com

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