Amerlux® has changed the way Graham's views light

DUBUQUE, Iowa, July 16, 2015 /CNW/ -- Since 1936, Graham's Style Store has been about creating a uniquely sophisticated customer experience. The current stewards of the Graham's brand were looking for an updated ambience that would project the traditional quality, service, and workmanship for which Graham's is known, while adding a big dash of fun and sparkle appealing to new generations of customers– both men and women.

"Our clothes didn't change, our lighting did," explained Ben Graham of Graham's Style Store. "We redesigned Graham's to entice a whole new generation. Gallery-quality lighting was at the top of my list and I selected the Amerlux Hornet® LED system. Our selling floors now pop with color!  Subtle pinstripes, patterns and textures come alive as if to say: 'Try me! Buy me! Take me home!' And they do."

Amerlux® Lighting specialists studied and absorbed Graham's culture: its history, customers, successes, challenges, and future goals. The company interviewed key stakeholders and did their homework, arriving at a lighting system that combines the power, aesthetics, crisp colors and streamlined good looks of the Hornet HP Horizontal LED and Hornet HP LED.

The new lighting perspective made a huge difference on the selling floor. As Katie Graham phrased, "It's the whole experience now ... Not just wearing a piece to that social event, but buying it will be part of that special experience, too. It's going to be so much fun."

That's the new Graham's. With a little help from Amerlux.

Amerlux Lighting Solutions
Finally, a high performing alternative for designers... The brand new Hornet HP LED replaces the 20W ceramic metal halide fixture you've grown to love. Small and compact, the Hornet HP delivers the power of the 20W CMH, but surpasses it with enhanced control, instant on, dimmability and long lifespan. The Hornet HP's quality, energy efficient light source provides better maintained and more secure lumens, and consistent color rendering. Configured with vertical or horizontal ballast housing rendering.

About Graham's Style Store
Graham's Style Store is a fourth generation family-owned clothier and fashion retailer located in Dubuque, Iowa. A keen judge of style and quality merchandise, founder Ed Graham began purveying fine men's fashions in 1905, launching Ed Graham & Sons in 1936. Specializing in the very best labels, materials, and service, Graham's evolved into an iconic brand name, not just in Iowa, but as a fashion destination for the entire Midwest. Still family-owned and polished to perfection, today's Graham's Style Store represents a downtown retailing legacy now attracting new generations of men and women of taste. Visit Graham's Style Store (

About Amerlux LLC
Amerlux Lighting captivates and motivates, creating unique visual experiences for every environment, worldwide. A global trailblazer in lighting technology and design, Amerlux understands that the true power of light is not measured in lumens alone, but ultimately in the human responses it creates. Brilliant innovators in brand-new Oakland, N.J., headquarters, the company develops, manufactures, and delivers amazing architectural grade lighting solutions that span virtually every interior and exterior application—and leads the industry in integrated intelligent systems. Let Amerlux change the way you view light.

178 Bauer Drive
Oakland, New Jersey 07436
T 973.882.5010
F 973.882.2605

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