Amaya Supports Brain Health Awareness with Sponsorship of The Brain Project

Art fundraiser to take over Toronto this summer in support of Brain Health Awareness; Amaya sponsors Brain installation

MONTREAL, March 18, 2016 /CNW Telbec/ - Amaya Inc. (NASDAQ: AYA; TSX: AYA), a leading provider of technology-based products and services in the global gaming and interactive entertainment industries, today announced that it is a sponsor of The Brain Project, presented by TELUS, an eclectic, vibrant, art exhibition designed to promote brain health.

The project consists of a range of artists creating diverse brain sculptures to be placed in popular public areas around Toronto to drive interest and awareness in brain health. Amaya is paired with digital modern artist Ron Wild, who will create a sculpture using an extreme mapping montage technique that will reflect the strategic and creative elements of the human brain used when making decisions in poker, chess and other competitive sports.

"Amaya is happy to support the The Brain Project and to advance public awareness of important issues surrounding mental health and awareness," said David Baazov, Amaya Chairman and CEO.  "Poker is a mind sport and a form of entertainment which heavily encompasses strategic thought, helping to keep the brain healthy and active. Many of the poker world's top players find a healthy diet means a healthy mind, and a healthy mind means better results."

Other participating Brain Project artists include: Mr. Brainwash, celebrated Los Angeles-based filmmaker and street artist known for his pop-graffiti creations; Gary Taxali, whose retro, stylized art has been shown in the Andy Warhol Museum, The Whitney Museum of American Art and the Contemporary Art Museum in Rome; Samara Shuter, a painter who channels her passion for fashion, street art, and graphic design into lush canvases dedicated to the tailored suit; and Karim Rashid, a "poet of plastic" whose work with luxury goods, furniture, lighting, surface design and brand identity inspired Time magazine to name him "the most famous industrial designer in all the Americas."

The Brain Project is led by prominent co-chairs Ben Mulroney (host of etalk) and Jessica Mulroney (PR, marketing and events, Kleinfeld HBC and co-founder of the Shoebox Project), Erica Godfrey (graphic designer) and Noah Godfrey (founder and general manager of Checkout 51). Together they are working with notable committee members and  established art experts including Sandra Ainsley (owner of Sandra Ainsley Gallery), Clara Halpern (RBC Curatorial Fellow at The Power Plant, Toronto), Anda Kubis (associate dean of outreach and innovation in the Faculty of Art at OCAD University) and Ann Priftis (senior manager business development, Amazon Art and head of art at the Fabergé Egg Hunt, NYC) to curate over 50 brains designed by a diverse group of talented artists including architects, fashion designers and fine artists.

About Amaya
Amaya is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries. Amaya owns gaming and related consumer businesses and brands including PokerStars, Full Tilt, BetStars, StarsDraft, the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour. These brands have more than 100 million cumulative registered customers globally and collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences. Amaya, through certain of these brands, also offers non-poker gaming products, including casino, sportsbook and daily fantasy sports. Amaya has various gaming and gaming-related licenses or approvals throughout the world, including from the United Kingdom, Italy, France, Spain, Estonia, Belgium, Denmark, Bulgaria, Greece, Ireland, Romania, the Isle of Man, Malta, the State of Schleswig-Holstein in Germany, the Provinces of Quebec and Ontario in Canada, and the State of New Jersey in the United States.

About The Brain Project:
The Brain Project serves as a vehicle for fundraising in support of care and research into aging and brain health at Baycrest. Brain sculptures designed by world-renowned and emerging members of the arts community - spanning fashion, architecture, culture, music and visual arts - and sponsored by philanthropists and corporations will be on display in Toronto in June 2016. The Brain Project is proud to work with a number of community partners including: MoCCA, Gardiner Museum, and OCAD University. To view the growing list of participating organizations and individuals please visit:

About Baycrest:
Baycrest Health Sciences is a global leader in geriatric residential living, healthcare, research, innovation and education, with a special focus on brain health and aging. As an academic health sciences centre fully affiliated with the University of Toronto, Baycrest provides an exemplary care experience for aging clients combined with an extensive clinical training program for students and one of the world's top research institutes in cognitive neuroscience. Through its commercial and consulting arms, Baycrest is marketing its sought-after expertise and innovation to other healthcare organizations and long-term care homes, both in Canada and internationally. Founded in 1918 as the Jewish Home for Aged, Baycrest continues to embrace the long-standing tradition of all great Jewish healthcare institutions to improve the well-being of people in their local communities and around the globe.

To learn more about The Brain Project please visit:  

Twitter:          @TorontoBrains 
Instagram:     @TorontoBrains 
Hashtag:         #thebrainprojectTO 


SOURCE Amaya Inc.

For further information: For investor relations, please contact: Tim Foran, Tel: +1.416.545.1325,; For media inquiries, please contact: Eric Hollreiser,


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