Amaya Gaming enters into development and license agreement with Aristocrat

MONTREAL, Jan. 20, 2012 /CNW/ - Amaya Gaming Group Inc. (TSX.V: AYA), an entertainment solutions provider for the regulated gaming industry, today announced that it has entered into a development and licensing agreement with a subsidiary of Australia-based gaming company Aristocrat Leisure Limited.

The three-year agreement allows Amaya, through its wholly owned subsidiary Chartwell Technology, to adapt a number of Aristocrat gaming titles for use in online and video lottery terminal (VLT) applications.  The Aristocrat content includes titles such as Wild PandaTM, PompeiiTM, and Where's the GoldTM, all well recognized and proven brands in traditional licensed gaming venues. They will be distributed through Amaya's online and land-based VLT channels where parties will select titles from among Aristocrat's vast catalogue of games.

"The online gaming opportunity is becoming increasingly attractive as a number of jurisdictions around the world are considering regulatory changes that would allow new domestic gaming websites to operate," said Darcy Krogh, VP of business development of Amaya Gaming Group.  "This agreement strengthens Amaya's position by supplementing our existing online gaming content with Aristocrat titles which are well known among casino customers worldwide."

Gillian Findlay, General Manager Online Gaming for Aristocrat, said the company was pleased to partner with Amaya.

"Aristocrat's proven slot content is ideally suited to transition to the online space, as our initial titles have shown. Online gaming is growing rapidly, and Amaya's strong distribution helps expand the reach for our extensive portfolio to more players," she said.

To learn more about Amaya and its products at ICE 2012 in London, January 24-26, please visit stand #5270 in the iGaming pavilion and #3410 in the Land-based pavilion, or visit www.amayaonline.com.

About Aristocrat

Aristocrat Online is a division of Aristocrat Leisure Limited (ASX: ALL).  ALL is a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in over 90 countries around the world. For further information visit www.aristocratonline.com.

About Amaya Gaming Group

Amaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit www.amayagaming.com.

Disclaimer in regards to Forward-looking Statements  

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

SOURCE AMAYA GAMING GROUP INC.

For further information:

Mr. David Baazov 
President and Chief Executive Officer 
Amaya Gaming Group Inc. 
North America: 1-866-744-3122
Worldwide:1-514-744-3122 
http://www.amayagaming.com
Jeff Codispodi
The Equicom Group
416-815-0700 ext. 261
 jcodispodi@equicomgroup.com

 

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AMAYA GAMING GROUP INC.

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