Amaya deploys national SMS-based lottery in Moldova

MONTREAL, Feb. 16, 2012 /CNW/ - Amaya Gaming Group Inc. (TSX.V: AYA), an entertainment solutions provider for the regulated gaming industry, today announced the official launch of the first National Lottery of Moldova.  Branded as "Milioane Pentru Moldova," the lottery was officially launched on February 15 at the Palace of the Republic, at an event attended by the National Lottery of Moldova's administration, journalists, and guests.  The lottery is based on Short Message Service ("SMS") technology, enabling anyone with a mobile device to participate beginning February 19.

"The National Lottery of Moldova will act, based on the five main values: integrity, transparency, social responsibility, customer care and respect for employees," said Mr. Ion Antohi, the General Director of the National Lottery of Moldova, wishing participants success and good luck.

"The National Lottery of Moldova aims to provide for all lottery players equal opportunity to win, and also, to bring benefits to the state budget, which will be directed towards education, health, sports, and culture areas. We want to follow the good examples from other experienced countries in this field and promote transparency and fair play," said Victor Barbăneagră, Vice-minister of the Ministry of Finance of the Republic of Moldova.

"We are very pleased to deploy the first of several gaming solutions we expect to implement in Moldova," said David Baazov, President and Chief Executive Officer of Amaya Gaming Group.  "Our unique SMS technology is proving to be a very effective means of acquiring lottery customers, as it recognizes the fact that mobile devices are becoming more and more ingrained into the daily lives of people worldwide."

Milioane Pentru Moldova leverages Amaya's innovative technology platform, which ensures the authenticity and accuracy of data while also providing government authorities with real-time reporting of results and a framework for implementing responsible gaming features.

In September, 2011, Amaya announced that it had been awarded an exclusive, 20-year contract with the National Lottery of Moldova to provide a range of national gaming solutions including lottery, video lottery terminals, sports betting, and digital gaming.  The Milioane Pentru Moldova lottery is the first of these initiatives to launch.  Amaya expects to continue to implement additional gaming solutions in the country in 2012.

About Amaya Gaming Group

Founded in 2004, Amaya Gaming Group Inc. is a technology based gaming provider for the regulated gaming industry. An expansive global organization, present in North America, Latin America, Europe, Africa and Asia, Amaya is an innovator in the gaming world.

Headquartered in Montreal, Canada, Amaya provides a host of services and solutions that range from: online and mobile gaming casino games and platforms, traditional and mobile lotteries, networked electronic gaming systems, hospitality in-room entertainment systems, management systems, content suites, advisory and management services, and integrity monitoring and auditing systems for the regulated gaming markets.  For more information please visit www.amayagaming.com or www.amayaonline.com.

Disclaimer in regards to Forward-looking Statements  

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

SOURCE AMAYA GAMING GROUP INC.

For further information:

Mr. David Baazov 
President and Chief Executive Officer 
Amaya Gaming Group Inc. 
North America: 1-866-744-3122 
Worldwide:1-514-744-3122 
http://www.amayagaming.com

Jeff Codispodi
The Equicom Group
416-815-0700 ext. 261
jcodispodi@equicomgroup.com

Organization Profile

AMAYA GAMING GROUP INC.

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