Traffic Represents a Clear Challenge to Operator Legacy Services
BOSTON, Feb. 21, 2012 /CNW/ - Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation
solutions for fixed and mobile broadband service providers worldwide,
announced today that its H2, 2011 Allot MobileTrends Report shows that mobile data bandwidth usage continued its steady rise
with 83% growth during the second half (H2) of 2011 based on data
collected from Allot's worldwide mobile operator customers. This is
the seventh MobileTrends Report to date.
(Photo: http://www.newscom.com/cgi-bin/prnh/20120221/511437 )
Video streaming continued to show significant growth with a 88%
increase, and remains the single largest application taking up
bandwidth, accounting for 42% of mobile bandwidth. Although having
limited impact on the total bandwidth, VoIP and Instant Messaging (VoIP
& IM) have gained additional share and continue to be the fastest
growing application type with a 114% increase. This data seems to be in
line with the declining SMS and international voice calls revenue
experienced by operators.
Main findings include:
Mobile broadband traffic grew by 83% in the second half of the year with
a CAGR of 234% during 2011.
VoIP & IM traffic grew by 114%, perhaps substantiating recent reports on
SMS and international voice calls decline.
Video Streaming traffic continues to dominate mobile broadband, with a
share of 42% of total bandwidth.
Android Market traffic grew by a phenomenal 232%, almost four times
faster than the Apple App Store, increasing its momentum to become a
true Apple App Store rival.
YouTube now accounts for 24% of the total broadband traffic; 14% of
total YouTube traffic is high-definition.
WhatsApp now accounts for 18% of the IM total bandwidth, a dramatic
increase in popularity from only 3% in H1, 2011.
Facebook messenger is an all-time 'killer app' on mobile; rising from
zero to 22% of total IM traffic in just four months.
"The phenomenal growth of OTT VoIP and IM represents both a challenge
and an opportunity for mobile operators," said Andrei Elefant, Allot's
Vice President of Marketing and Product Management. "Intelligent,
application-based data pricing is the way forward for operators,
allowing them to maximize data revenues based on its true value to
The Allot MobileTrends Report data was collected from July 1 to December
31, 2011 from leading mobile operators worldwide with a combined user
base of approximately 250 million subscribers. The Report is based on
anonymous data collected by using the long term reporting capabilities
of Allot NetXplorer, Allot's centralized management and reporting system. The length of the
collection period allows for increased accuracy in the identification
of usage trends and patterns, reducing the influence of temporary
events in the monitored networks.
The full Allot MobileTrends Report (complete with graphics) can be found
Some terms used in this press release such as Android Market™, YouTube™,
Google™, Apple® and Facebook® are trademarks of their respective
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of
intelligent IP service optimization and revenue generation solutions
for fixed and mobile broadband operators and large enterprises. Allot's
rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and
efficiently deploy value added Internet services. Allot's scalable,
carrier-grade solutions provide the visibility, topology awareness,
security, application control and subscriber management that are vital
to managing Internet service delivery, enhancing user experience,
containing operating costs, and maximizing revenue in broadband
SOURCE Allot Communications Ltd.
For further information:
Allot Communications Contact:
Director of Marketing
Tel: +1-404-266-2060 x507