New Positioning Expresses Agency's Focus on Creating Results
TORONTO, May 12 /CNW/ - Terry Johnson, President and CEO of Allard Johnson Communications, is pleased to reveal a new chapter for the full-service marketing and communications agency.
The firm has rebranded its entire communications package and redesigned its website to emphasize what they stand for and what they do best -- 'Create Results'. The fresh, new approach is simple, to the point and bold. Executive Creative Director, Dan Pawych, said the rebranding project clarifies what the company stands for and defines Allard Johnson's approach for its clients.
"It's more than just a tag line, it has a life of its own. It reaffirms the fact that we are living up to our motto of creating results," said Pawych. "We're excited we can bring this to life in so many creative ways internally and externally."
The rebranding follows the recent launch of Baby Robot, Allard Johnson's in-house digital division which focuses on digital strategy, design and development.
The rebranding can be seen at www.allardjohnson.com.
About Allard Johnson
A member of the MDC Partners group, Allard Johnson is a full-service advertising and marketing agency with offices in Toronto and Montreal. Allard Johnson's diverse client roster includes Dairy Farmers of Canada, Church and Dwight Canada, The Keg Steakhouse and Bar, Purdue Pharma, Merck Frosst and Subway.
About MDC Partners
MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives". MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE ALLARD JOHNSON COMMUNICATIONS
For further information: For further information: Terry M. Johnson, President & CEO, Allard Johnson Communications Inc., (416) 323-2030, firstname.lastname@example.org