Thriller Sets New IMAX October Opening Weekend Record Generating $11.8 Million in Domestic IMAX Theatres
LOS ANGELES, Oct. 7, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX:IMX) and Warner Bros. Pictures, a division of Time Warner Inc. (NYSE: TWX), today announced that Gravity™ has grossed $15.1 million in 412 IMAX® 3D theatres globally since its release Thursday, Oct. 3, setting a new October record for the company.
The film grossed $11.8 million in 323 North American IMAX theatres, resulting in an IMAX per-screen average of approximately $36,500. Additionally, Gravity grossed $3.3 million in 89 international IMAX theatres. Overall, Gravity grossed $55.8 million for Warner Bros. domestically and approximately $84.2 million worldwide.
"Congratulations to our longtime partners, writer-director Alfonso Cuaron, producer David Heyman and Warner Bros. for crafting a groundbreaking film that appeals to all audiences," said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. "The reaction from IMAX moviegoers to Gravity proves that regardless of genre, great films with vast scale work even better in IMAX. We're honored to be part of Gravity and we anticipate strong word-of-mouth as the film plays throughout our network for the month of October. We look forward to launching the film in other international territories including the U.K., France, Japan, Korea and Mexico."
The IMAX release of Gravity has been digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that make audiences feel as if they are in the movie.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2013, there were 767 IMAX theatres (634 commercial multiplexes, 19 commercial destinations and 114 institutions) in 54 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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SOURCE: IMAX Corporation
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