Albertans would rather share a meal with friends than exchange gifts during the holidays

Let the President's Choice® brand help you celebrate the holidays with food and friends

CALGARY, Nov. 7, 2013 /CNW/ - (TSX: L) - A new survey conducted by the team at President's Choice® found that the majority (90 per cent) of Alberta grocery shoppers would prefer to share a meal with friends than exchange gifts during the holidays. Lucky for you, this holiday season Real Canadian Superstore® locations and the President's Choice® brand have everything you need to get you out of the kitchen and spending more time with family and friends.

The poll also shows that the 35 per cent of Albertans spend five or more hours cooking for their holiday dinner or party. And, while most Albertans (73 per cent) do not set a holiday grocery budget, most of those that do (27 per cent) spend more than their usual weekly grocery budget- approximately $200 on average.

"The holidays are almost here and the President's Choice® brand wants to help you make the most of this season. From a variety of delicious new foods, recipes and entertaining ideas, we want to help you get out of the kitchen and spend more time with family and friends," says Tom Filippou, executive chef, President's Choice® brand.

See below for more results from the President's Choice® brand holiday shopping trends survey

40 per cent of Albertans plan on purchasing ready-made appetizers/ party food at the grocery store this holiday season

Make your party more exotic and serve something unexpected by offering your guests appetizers and hors d'oeuvres inspired by flavours from around the world. Moroccan cuisine is the flavor trend this year. Try the new PC® Moroccan Cigars Hors Oeuvres which have a savory Moroccan-inspired beef filling with notes of cinnamon and cumin. Or, surprise your guests with something unique like the new PC® Dim Sum Hors D'Oeuvres Collection or the new PC® Shrimp & Scallop Sushi Bites.

Overall, 66 per cent of Albertans said the food they most look forward to eating over the holiday is the main course

According to the poll, turkey is the holiday dinner must-have for 61 per cent of Albertans. Try the PC® Easy-Carve™ Turkey and make things easy for yourself. The whole, semi-boneless, seasoned turkey comes with cranberry stuffing and homestyle gravy to help you serve eight to 12 hungry guests like a pro. Entertaining a smaller crowd? Use the PC® Easy-Carve™ Turkey Breast Roast with Cranberry Stuffing and Gravy that's ideal for four to six guests. Don't forget sides for your main course- try the PC® Diced Butternut Squash, PC® Honey-Roasted Root Vegetables, PC® Miss Blush™ Potatoes and our PC® Broccoli Florets.

70 per cent of Albertans attend two or more holiday parties every year

Don't forget to bring your host/hostess gift when attending your holiday parties. Whether it's a melt-in-your-mouth President's Choice® The Decadent® Chocolate Bar with Cookie Pieces to top off a stocking or a signature President's Choice® black label item such as the PC® black label Cosmopolitan Cocktail Mixer to please your foodie friends, the President's Choice® brand has great gift ideas for your favourite host/hostesses.

60 per cent of Canadians said they would love food as a gift, with four in five of those preferring something homemade over something purchased.

Need an idea for a homemade gift? Try bringing over a homemade dessert and wrap it in pretty packaging to make it even more special. Our favourite baking mixes include the PC® Shortbread Cookie Mix or the PC® Red Velvet Baking Mix. For something new, try the PC® The Decadent™ Molten Chocolate Cake Baking Mix or the PC® Nanaimo Bar Baking Mix to bring your baking to the next level.

Hungry for more? Visit pc.ca to find more great products, recipes and videos to help you with your holiday entertaining.

Product samples, regional versions of the 2013 President's Choice® Holiday Insider's Report® and high-resolution images are available.

About the Survey

Results are from a national online survey conducted by Vision Critical from October 10th - 15th, 2013 amongst 1,009 Canadians (361 Ontarians) aged 18+ across all provinces who are Angus Reid Forum panelists and who are the primary or shared grocery shopper for their household. Margin of error - which measures sampling variability - for Canadian results is +/-3.1% 19 times out of 20, for Alberta results +/-9.2% 19 times out of 20.

About Loblaw Companies Limited TSX:L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program. 

SOURCE: Loblaw Companies Limited

For further information:

Loblaw Public Relations Department
905-459-2500/ pr@loblaw.ca


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