Video: Alberta Cancer Foundation launches campaign to improve lives of Albertans facing cancer
EDMONTON, Feb. 4, 2014 /CNW/ - Every day, 43 Albertans hear the words,
"you have cancer." The Alberta Cancer Foundation launched a public
awareness campaign on World Cancer Day that will push for results and
improve the lives of Albertans facing the disease.
"The number 43 is more than a statistic—these are our friends, our loved
ones, our neighbours," says Myka Osinchuk, CEO of the Alberta Cancer
Foundation. "We act everyday on behalf of those Albertans and want to
change that statistic."
The Alberta Cancer Foundation is the largest philanthropic investor in
cancer research in the province.
Recently, the Alberta Cancer Foundation has changed it approach to the
way it invests in research--creating an environment for collaboration
and bringing science, patients and care together in a new and
To achieve its goal, the Alberta Cancer Foundation will invest $120
million into cancer research, prevention and care by 2017. This
five-year target was set in 2012 and the Foundation is well underway to
meeting its commitment and already making an impact.
Because of the groundbreaking work being done here on glioblastoma, a
deadly type of brain cancer, Alberta patients are living 14 months
longer than patients cited in medical research. Donor investment plays
a large role in that progress.
The Foundation, along with Alberta Health Services, also recently
celebrated another breakthrough in western Canada, when a patient
diagnosed with breast cancer became the first to receive
brachytherapy—a novel procedure that places seeds near the tumour and
delivers radiation more effectively and less invasively. It follows a
provincial ocular brachytherapy program for patients with a rare type
of eye cancer. Both innovations were made possible by Alberta Cancer
"We are investing our donor dollars in research led by the most
motivated scientists in Alberta," says Osinchuk. "These research teams
will accelerate breakthroughs and deliver transformative new treatments
to patients in Alberta and around the world. Collaboration unlocks
solutions that would have been previously unthinkable."
The Alberta Cancer Foundation is the fundraising partner for all cancer
centres in Alberta, including the Cross Cancer Institute in Edmonton
and the Tom Baker Cancer Centre in Calgary.
Video with caption: "Video: Alberta Cancer Foundation launches campaign to improve lives of Albertans facing cancer". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140204_C7291_VIDEO_EN_36208.mp4&posterurl=http://photos.newswire.ca/images/20140204_C7291_PHOTO_EN_36208.jpg&clientName=Alberta%20Cancer%20Foundation&caption=Video%3A%20Alberta%20Cancer%20Foundation%20launches%20campaign%20to%20improve%20lives%20of%20Albertans%20facing%20cancer&title=&headline=Alberta%20Cancer%20Foundation%20launches%20campaign%20to%20improve%20lives%20of%20Albertans%20facing%20cancer
SOURCE: Alberta Cancer Foundation
For further information:
For more information about Campaign 43, visit: http://www.albertacancer.ca/43 or contact
Phoebe Dey, Director, Communications, Alberta Cancer Foundation (780)700-6120 or firstname.lastname@example.org