EDMONTON, June 22, 2015 /CNW/ - Alberta Blue Cross is committing up to
$350,000 to support and promote student wellness initiatives at
Alberta's post-secondary institutions.
Funding will be made available to universities, colleges and institutes
through the organization's new Post-Secondary Wellness Promotion Grant
Program, which will support a variety of projects across the province
to support young Albertans' health and wellness.
The new program reinforces Alberta Blue Cross's unique legislative
mandate to support and promote the health of Albertans, as it continues
to expand its focus on championing wellness initiatives across the
"While many health prevention programs target children and adolescents,
young adults do not receive the same amount of attention," says Brian
Geislinger, Vice-President of Corporate Relations with Alberta Blue
Cross. "Our intent with this program is to support post-secondary
institutions as they promote health and wellness among student
Geislinger says grants could be used for a variety of projects including
smoking cessation programs, healthy eating campaigns, programs to
encourage active lifestyles and initiatives focused on mental health
and stress management.
"We appreciate the valuable role that Alberta's post-secondary
institutions play in preparing our young people with the skills they
need to build successful futures for themselves and our province," says
Geislinger. "This program recognizes that healthy young adults are
essential to Alberta's future success."
Funding for the new program will come from the ABC Benefits Corporation
Foundation, established by Alberta Blue Cross in 1998 in conjunction
with its 50th anniversary.
This program is in addition to the Alberta Blue Cross Healthy
Communities Grant Program, through which Alberta Blue Cross has
committed $1 million over a five-year period to support and promote
active living in communities across Alberta.
As Alberta's largest health benefit carrier, Alberta Blue Cross covers
more than 1.6 million Albertans. The Alberta-based, not-for-profit
organization is recognized as one of Alberta's Top 10 Most Loved Brands
and as one of Alberta's Most Respected Organizations.
More information about Alberta Blue Cross is available online at www.ab.bluecross.ca
SOURCE Alberta Blue Cross
Image with caption: "Alberta Blue Cross (CNW Group/Alberta Blue Cross)". Image available at: http://photos.newswire.ca/images/download/20150622_C9726_PHOTO_EN_43627.jpg
For further information:
Peter Haight, Communications Officer, Alberta Blue Cross at 780-969-1262 or firstname.lastname@example.org.