Reward Partners Include iTunes, Cineplex and Hailo
TORONTO, April 24, 2014 /CNW/ - The AIR MILES® Reward Program is
bringing even more flexibility and choice to Collectors by introducing
a new way to redeem with AIR MILES Cash for $10 or more worth of value
with participating Reward Partners.
Now AIR MILES Collectors can visit airmiles.ca/cash to redeem reward miles in the AIR MILES Cash balances of their accounts
for electronic vouchers (eVouchers) for use with new Reward Partners.
This reward option extends the AIR MILES Cash in-store experience
launched two years ago.
AIR MILES Collectors with 95 reward miles or more in their AIR MILES
Cash balance can now redeem online for eVouchers to use with new Reward
Hailo. The Taxi App
IRIS The Visual Group
This online redemption option provides our Collectors, and particularly
our millennial Collectors, with relevant ways to use their reward miles
for the things they want, including music and leisure with brands like
iTunes and FanXchange. This group will also enjoy redeeming their
reward miles for a bag of popcorn and an evening at the movies, or for
a responsible taxi ride home after a night on the town!
"Two million AIR MILES Collectors are already enjoying the AIR MILES
Cash feature and we anticipate that with the launch of our new eVoucher
option, even more will see the benefit of the Program" said Andy
Wright, President, AIR MILES Reward Program. "Not only do we have
exciting new Reward Partners to choose from, but now there's no waiting
for your reward to arrive in the mail. You can print immediately, use
it online, or even share in real time with family and friends."
After redeeming, AIR MILES Collectors will receive an email with
instructions on how to use their reward. This will vary by
participating Reward Partner. The email will include either a printable
eVoucher that can be used in-store at the retail location, a code to be
used online, or the option to load their reward to the Reward Partner's
gift card. This affords Collectors with more options for redeeming
reward miles from their AIR MILES Cash balance.
For more information on new Reward Partners to come, or to activate your
AIR MILES Cash balance visit: www.airmiles.ca/cash.
About AIR MILES Cash
With AIR MILES Cash, Collectors are provided with added flexibility and
choice to select how their AIR MILES reward miles are earned and
redeemed. Collectors can redeem instantly from their AIR MILES Cash
balance in-store at participating Sponsors such as Shell gas stations
or RONA home improvement stores. To join the two million Collectors who
have already activated their AIR MILES Cash balance, Collectors can
visit airmiles.ca/cash to set their preference. This preference will
allocate future earned reward miles between two balances in their
account - AIR MILES Cash and AIR MILES Dream - in the proportions
specified by Collectors. They can then shop as usual at more than 240
online and retail Sponsors, with thousands of locations across Canada,
to earn reward miles and build their balances.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program with more than 10 million active Collector
accounts, representing approximately two-thirds of all Canadian
households. The AIR MILES Reward Program allows Collectors to earn
reward miles simply by doing their everyday shopping at more than 240
leading brand-name Sponsors, representing thousands of retail and
service locations across Canada and leading global brands online. The
AIR MILES Reward Program also allows Collectors to indulge in more than
1,200 leisure, entertainment, merchandise, travel rewards and a range
of accredited, environmentally-friendly lifestyle rewards. With AIR
MILES Cash, Collectors can also have the flexibility to instantly
redeem their AIR MILES reward miles in-store towards many every day and
high value purchases like gas, grocery, drug store items and home
improvement purchases at participating Sponsors.
iTunes is a trademark of Apple Inc., registered in the U.S. and other
countries. Apple is not a participant in or sponsor of this promotion.
SOURCE: AIR MILES Reward Program
For further information:
Media Office, AIR MILES Reward Program