TORONTO, Sept. 1, 2015 /CNW/ - Two iconic Canadian brands, luxury retailer Holt Renfrew and award-winning airline Air Canada, join forces to offer travellers a curated journey of discovery with the new Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment.
The Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment hosts an exciting series of documentary-style videos on Air Canada flights, offering behind-the-scenes access into the world of luxury, style and fashion. From the conceptualization and creative of Holt Renfrew's iconic store-front holiday window displays, to chronicles of the fashion journey from runway to retail, the Holt Renfrew TV Channel will celebrate and illuminate the Holts experience.
"With a global lens on style, that's uniquely curated for Canada, we are committed to continually elevating the Holt Renfrew brand experience for our customers," says Alison Simpson, Holt Renfrew's Senior Vice President of Marketing, Brand & Customer Experience. "The Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment offers a fun and rare inside view of the world of luxury fashion, and provides an entertaining journey of discovery that I think people will really enjoy".
"We are excited to partner with Holt Renfrew and bring their creative and stylish products into the air," says Éric Lauzon, Manager, Multimedia Entertainment, Air Canada. "These original videos will allow Air Canada to continue to delight our style-minded passengers."
The partnership with Holt Renfrew and development of the Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment is being managed by Spafax, Air Canada's IFE and media sales agency.
The Holt Renfrew TV Channel will live within the Air Canada TV section, with unique editorial content rotating quarterly beginning September 1, 2015 for one year.
Join the conversation on social media: @HoltRenfrew @AirCanada #HoltsTV
For more information, please visit: www.holtrenfrew.com/holtstv
About Holt Renfrew
Celebrating a 178-year heritage, Holt Renfrew is recognized worldwide for an inspired shopping experience. Founded in 1837 as a modest hat shop, Holt Renfrew would soon become a purveyor of fashion to Her Majesty Queen Victoria. In the 1930s, Holt Renfrew began to establish exclusive accounts with leading European designers, hosting Monsieur Christian Dior himself in 1947 as he launched his "New Look". After many years of foreign ownership Holt Renfrew was acquired in 1986 by W. Galen and the Hon. Hilary M. Weston. Under Weston ownership Holt Renfrew has become Canada's destination for luxury retail. Visit us at www.holtrenfrew.com.
Holt Renfrew is part of Selfridges Group Limited. With extensive know-how and experience in operating luxury fashion retail stores, the Selfridges Group owns and operates leading heritage banners in key markets around the world, including Brown Thomas in Ireland; de Bijenkorf in The Netherlands; Holt Renfrew and Ogilvy in Canada, and Selfridges in the United Kingdom. Selfridges Group Limited is a family owned business, W. Galen Weston is Chairman.
About Air Canada enRoute In-Flight Entertainment:
Air Canada enRoute In-flight Entertainment offers over 600 hours of on-demand entertainment available free of charge at the touch of a finger. Its gate-to-gate in-flight entertainment programming features up to 150 movies in all genres, including the latest Hollywood and independent titles produced locally and internationally in more than 20 languages, up to 200 TV shows including the most popular TV series, interesting documentaries and our very own ACTV channel, over 100 albums and playlists in all musical genres and entertaining and informative audio books and podcasts. Air Canada enRoute In-Flight Entertainment is programmed by Spafax, one of the world's leading custom publishers and providers of in-flight media, with offices in 15 cities around the world. Spafax is a part of the specialist communications division of WPP. http://enroute.aircanada.com/
About Air Canada
Air Canada is Canada's largest domestic and international airline serving more than 190 destinations on five continents. Canada's flag carrier is among the 20 largest airlines in the world and in 2014 served more than 38 million customers. Air Canada provides scheduled passenger service directly to 64 Canadian cities, 52 destinations in the United States and 78 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive air transportation network serving 1,321 airports in 193 countries. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax. For more information, please visit: www.aircanada.com.
SOURCE Holt Renfrew
Image with caption: "Luxury retailer Holt Renfrew and award-winning airline Air Canada join forces with the new Holt Renfrew TV Channel (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20150901_C8015_PHOTO_EN_487975.jpg
For further information: Blaire Borins, Holt Renfrew PR, 416.960.2946, Blaire.firstname.lastname@example.org; Phil Birnbaum, Publicist, Spafax, 647.789.7297, Phil.Birnbaum@spafax.com