LONGUEUIL, QC, Dec. 13 /CNW Telbec/ - Agropur's Fine Cheese Division is
proud to announce the launch of the new Boursin® production line at its Saint-Hyacinthe cheese plant starting in January
2011, as part of a subcontract. Boursin® is owned by the French group Bel, which has transferred the production
of this formerly imported cheese to Canada to optimize its potential.
The transfer of Boursin® production to Canada required the expansion of the Saint-Hyacinthe
plant; this multi-million dollar investment, shared between the two
companies, will lead to the creation of a dozen jobs.
Agropur and Bel have been business partners for over 20 years in Canada.
Bel's other international brands, The Laughing Cow and Mini Babybel, have
experienced strong growth in this country thanks to the partnership
between the two groups.
"Its original manufacturing process preserves the characteristics and
freshness of the ingredients, and gives Boursin® the irresistible texture and taste that Canadians love so much," noted
Catherine Thomas, President of Bel Cheese Canada Inc.
"The Division's manufacturing expertise, and its national marketing and
distribution network, together with Bel's skilled marketing of the
Boursin® brand is a winning combination. This partnership will help increase Boursin's availability and sales,
and meet market needs more efficiently," added Robert Gour, President
of Agropur's Fine Cheese Division.
Founded in 1938, Agropur cooperative is a Canadian dairy industry
leader, with $3.4 billion in sales. It has 3,459 members and 5,400
employees at 26 plants, and numerous distribution centres and offices
in Canada, the U.S. and Argentina. It processes close to 3.2 billion
litres of milk and offers an impressive array of products, including
such popular brands as OKA, Champfleury, Sealtest, Island Farms,
Québon, Natrel, Schroeder and Yoplait.
About Fromageries Bel S.A and Bel Cheese Canada
Founded in 1865, this French cheese group is a world leader in branded
cheeses. Its portfolio of differentiated and internationally recognized
brands, including such products as The Laughing Cow, Kiri, Mini
Babybel, Leerdammer and Boursin, as well as some 20 local brands,
enabled the group to generate sales of €2.2 billion in 2009. Nearly
11,500 employees contribute to the Group's success. Its products are
prepared at 25 production sites and distributed in over 120 countries.
The Bel Cheese Canada Inc. affiliate was founded in 2005 to revitalize
the group's activities in Canada.
For further information: For further information:
|Source: || || || || ||Julie Boursiquot |
Communications Manager, Agropur
450-646-1010, ext. 4563
| || || || ||Caroline Carrère|
Public Relations Manager, Bel Cheese Canada
514-844-7844, ext. 114