Members now have access to exciting exclusive 'Once-in-a-lifetime'
rewards through an auction website
MONTREAL, May 27, 2014 /CNW Telbec/ - Aeroplan, Canada's premier coalition loyalty program, today introduced the
dExclusives benefit of its new tiered recognition program 'Distinction'
that rewards its top accumulating members based on total Aeroplan Miles
earned across all coalition partners including airline, travel, retail
and financial card partners. Starting today, Aeroplan Distinction
members can bid, using their Aeroplan Miles, on a wide variety of
one-of-a-kind rewards specially designed around our member's
interests. The new dExclusives rewards are offered exclusively online
at www.aeroplan.com/dExclusives via a new auction site.
A Canadian loyalty first and handpicked with our members interests in
mind, dExclusives will offer everything from access to professional
sporting events, tickets to sold out concerts and once-in-a-lifetime
trips that are curated to offer some of the highest quality products
and some of the most in demand experiences from around the world.
dExclusives rewards include:
Escapes - Once-in-a-lifetime trips such as a trip to the world soccer
championships in Brazil, and weekend getaways, such as a trip to the
PGA Championship or a wine-tasting weekend in Napa Valley.
In the City - Amazing tickets to some of the best events in town such as: Sold-out
concerts or exclusive access to sporting events.
Money Can't Buy - Building on Aeroplan's Money Can't Buy reward category, members can
bid on a variety of truly priceless, highly coveted items such as a
customized guitar signed by musical artists such as Alanis Morissette
or Nickelback, or signed sports memorabilia like PK Subban's
autographed Team Canada Olympic jersey from Sochi.
"We're very excited to offer dExclusives to Distinction members as a key
benefit of being a part of Aeroplan's recently launched Distinction
program," said Kevin O'Brien, Chief Commercial Officer, Aeroplan.
"These rewards were developed based on extensive research of our
members' passions and interests, and Aeroplan's desire to offer them
some of the most unique experiences at a remarkable value."
Here is how it works:
Browse - Distinction members can check out all the rewards currently
available for auction at the dExclusives auction site: www.aeroplan.com/dExclusives.
Bid - Place an entry or maximum bid on the site.
Win - If you're the highest bidder when the auction closes, you win.
Miles will be automatically debited from your account and you will be
contacted by an Aeroplan dExclusives representative about the next
In addition, Distinction members will also have a chance to bid on
'Redeem Now' opportunities whereby special rewards will be offered in
limited quantities and at a fixed amount of miles, giving members the
thrill of accessing their dExclusives reward instantly.
For more information, or to place a bid, please visit www.aeroplan.com/dExclusives where new rewards will be added on a regular basis.
For more information on Distinction and its benefits, please visit: www.aeroplan.com/distinction.
Aeroplan, Canada's premier coalition loyalty program, is owned by Aimia
Inc., a global leader in loyalty management.
Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 75 world-class partners, representing more than 150
brands in the financial, retail, and travel sectors.
In 2013, approximately 2.3 million rewards were issued to members
including more than 1.5 million flights on Air Canada and Star Alliance
carriers which offer travel to more than 1,300 destinations worldwide.
In addition to flights, members also have access to over 1,000 exciting
specialty, merchandise, hotel, car rental and experiential rewards.
For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.
For further information: