Aeroplan launches new member recognition program, significantly improves
value with new Market Fare Flight Rewards and cancels policy that
expires Aeroplan Miles older than 7 years
MONTREAL, June 27, 2013 /CNW Telbec/ - Aeroplan, Canada's premier
coalition loyalty program, announced today groundbreaking enhancements
to the program that will be implemented on January 1, 2014, including:
The launch of Distinction, a new tiered recognition program that rewards
top accumulating members, based on total Aeroplan Miles earned across
all coalition partners, with preferential mileage levels for
redemption, bonus mile offers and exclusive privileges;
New Market Fare Flight Rewards to replace ClassicPlus Flight Rewards,
offering significantly improved value, with all members having access
to mileage levels reduced by up to 20%, and Distinction members
enjoying reductions of up to 50%; and
The cancellation of the seven-year mileage redemption policy, with
Aeroplan Miles no longer expiring for members active in the program
"The enhancements we're announcing today are the most significant
changes we've made in the Aeroplan program's history," said Vince
Timpano, President and Chief Executive Officer, Canada, Aimia. "2014
will mark a new era for Aeroplan as we take the program to a whole new
level, providing members with an unrivalled loyalty experience. We're
redesigning core parts of the program, delivering what is most
important to our members, while reinforcing Aeroplan's position as the
leading premium coalition loyalty program in Canada for years to come."
Aeroplan's recognition program - Distinction
Benefits of Distinction:
Benefits begin as of January 1, 2014 and include:
Exclusive flight reward benefits with significantly better value on new
Market Fare Flight Rewards;
Special flights to popular destinations during peak periods with 100% of
the seats reserved for Distinction members and offered at ClassicFlight
reward mileage levels;
Bonus mile offers on eligible Air Canada flights, with select hotel
partners, and through Aeroplan's eStore;
Preferential treatment, privileges and limited-time offers, special
partner and reward offers and invitations to exclusive events.
Distinction is a unique member recognition program independent from Air
Canada's Altitude program. Distinction levels are achieved based on
miles earned across all coalition partners including airline, travel,
retail and financial card partners.
Distinction includes three status levels based on a member's total
eligible1 mileage accumulation:
dSilver - 25,000 miles accumulated during the calendar year;
dBlack - 50,000 miles accumulated during the calendar year;
dDiamond - 100,000 miles accumulated during the calendar year.
The Distinction qualification period begins on January 1st of each
calendar year and ends on December 31st of the same year. For this
special launch year, if members reach Distinction status by December
31, 2013, their benefits will take effect on January 1, 2014 and last
until December 31, 2014. After 2013, benefits will start as soon as a
member successfully reaches a Distinction level, and will last until
the end of the following calendar year.
Market Fare Flight Rewards
In addition to Aeroplan's ClassicFlight Rewards, which remain the most
competitive in Canada, offering extraordinary value with Air Canada and
any one of the 27 Star Alliance member airlines at low fixed mileage
levels, members will also benefit from better flight reward value in
2014. As of January 1, 2014, new Market Fare Flight Rewards will
replace ClassicPlus Flight Rewards, offering members significantly
improved value, starting at up to 20% fewer miles required for
redemption, with Distinction members enjoying reductions of up to
50%. Market Fare Flight Rewards' access to every available seat on
flights operated by Air Canada, at variable mileage levels derived from
fares at time of booking, will be unrivalled in the industry and will
offer fantastic value to members.
"Air Canada welcomes the significant program improvements Aeroplan is
announcing today. Enjoying travel is the most popular use for Aeroplan
Miles and these enhancements will benefit all members by making
redemptions more attractive while recognizing our shared best
customers. With these changes, Canada's leading loyalty program becomes
even more appealing and the partnership of Air Canada and Aeroplan
stronger," said Craig Landry, Vice President of Marketing at Air
Cancellation of the seven-year mileage redemption policy
As part of its commitment to improve member satisfaction, Aeroplan is
pleased to announce the cancellation of its seven-year mileage
redemption policy. Prior to this announcement, miles unredeemed seven
years following their accumulation date would have been removed from
member accounts starting January 1, 2014. As a result, miles will not
expire as long as members stay active in the program by having at least
one accumulation or redemption activity every 12 months. To find out
more, please visit: www.aeroplan.com/7year or www.aeroplan.com/FAQ.
"Member feedback has inspired these major enhancements and significantly
improved benefits that we're bringing to the program," said Kevin
O'Brien, Chief Commercial Officer, Aeroplan. "We're proud to be
raising the bar in loyalty, giving Aeroplan Members better flight
reward value, more time to redeem and the greater recognition they
Additional changes to mileage levels for flight rewards
As of January 1, 2014, mileage levels for one-way flight rewards will
decrease and require only 50%of the miles needed for a round-trip
flight. For example, North American one way long haul fares in economy
will be reduced from 17,000 miles to 12,500 miles and European one way
fares will go from 40,000 miles to 30,000 miles starting January 1st.
In addition, mileage levels for certain international routes (to/from
North America to Australia, New Zealand & South Pacific; Middle East
and North Africa; and Asia) for business and first class ClassicFlight
Rewards will increase as of January 1, 2014. For more information,
please review the details of the ClassicFlight Rewards mileage level
changes here: www.aeroplan.com/changes.
To spread the word, Aeroplan will be communicating directly to members
through its own communication channels, in addition to reaching a wider
audience via a mass advertising campaign that includes print, digital,
radio, billboards, and airport advertising.
For more information on Distinction and its privileges, please visit: www.aeroplan.com/distinction.
1. Eligible Miles for the purposes of Distinction include most miles
earned across Aeroplan coalition partners including airline, travel,
retail and financial card partners but may not include certain bonus
miles, miles accumulated through conversion programs, and certain other
forms of accumulation. For a full list of terms and conditions, please
Aeroplan, Canada's premier coalition loyalty program, is owned by Aimia
Inc., a global leader in loyalty management.
Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 75 world-class partners, representing more than 150
brands in the financial, retail, and travel sectors.
In 2012, approximately 2.3 million rewards were issued to members
including more than 1.6 million flights on Air Canada and Star Alliance
carriers which offer travel to more than 1,000 destinations worldwide.
In addition to flights, members also have access to over 1,000 exciting
specialty, merchandise, hotel, car rental and experiential rewards.
For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.
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