ADVISORY - Toronto Maple Leafs To Celebrate Carlton The Bear's Birthday At The Launch Of New Kids' Club On Sunday

TORONTO, Aug. 27, 2015 /CNW/ -


The Toronto Maple Leafs will unveil their new kids' club, Club Maple Leafs, Sunday afternoon at Air Canada Centre as some of the youngest members of Leafs Nation help the team celebrate mascot Carlton the Bear's 20th birthday.

The Club Maple Leafs' launch, attended by youth hockey teams and other guests, will feature games, activations and on-stage programming. The event will also give children the chance to contribute their artwork, names and birthday wishes to Carlton through a mural on the Leafs' home ice. Each guest will enjoy an afternoon full of fun experiences and, as with any good birthday party, receive a loot bag to bring home memories from the event.

Club Maple Leafs is the foundation of the team's youth engagement, aiming to create an early love for the game and foster the next generation of Leafs fans. The new kids' platform will live at and include a Club Maple Leafs mobile app (available on iTunes and Google Play), first game programming, enhanced in-arena experience, kids' apparel, ticket offers, events, contests and more.


Shawn Matthias, Toronto Maple Leafs player

Reid Black, Senior Director, Marketing, Toronto Maple Leafs

Carlton the Bear, Toronto Maple Leafs mascot

More than 400 Club Maple Leafs guests & children

Interview and Photo opportunities available

Media are asked to R.S.V.P. to Akasha Di Tomasso
( by 9 a.m. Sunday, August 30

***Please note: Capacity is limited with invitations distributed in advance and the
event will be unable to accommodate walk-up attendees on Sunday. Following the launch, Club Maple Leafs will be open to the public via


Sunday, August 30, 2015

1 p.m.

Gates open (media check-in begins)

1:30 p.m.

On-stage programming begins with Shawn Matthias & Carlton the Bear

2 p.m.

Interview opportunities with Shawn Matthias & Reid Black


Air Canada Centre – Media check-in at Gate 1

50 Bay Street

Toronto, ON

SOURCE Maple Leaf Sports & Entertainment Ltd.

For further information: Media Contacts: Jamie Deans, MLSE,; Akasha Di Tomasso, MLSE,


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