TORONTO, Sept. 15 /CNW/ - Toronto based advertising agency Elemental is strengthening its Marketing Budget Bailout campaign as it catches the eye of industry leaders, and brings them on board.
With ad spending in Canada declining 6.1% at the beginning of this year, marketers retrench in the midst of their biggest financial crisis in decades. To soften the blow, the Marketing Budget Bailout is a never before seen offer to provide advertising services including; strategic planning, ideation and creative development for a brand, product or service, with no payback required.
In an unprecedented move that has the industry banding together in support, leaders comprising the full spectrum of the marketing mix have now joined Elemental's Marketing Budget Bailout campaign.
Adding fire to the movement, this dream team of creative minds includes Cartilage digital and television production, Kim Graham & Associates public relations, Somerset Graphics print production and Westside Studio photography in addition to Elemental. Excited about this industry first, all are offering their award winning creative services together as the ultimate integrated package, a marketer's fantasy.
Elemental is inviting Marketer's to submit their marketing or Advertising problem and will choose one company to whom they will provide their services at no cost!
The Marketing Budget Bailout first caught marketer's eye with off beat direct mail-outs, followed by the whatsinyourbudget.ca microsite, styled after Barack Obama's presidential campaign. Recent demonstrations by Elemental's street team brought a further political voice to the campaign with a march through Toronto's downtown core in support of change in the advertising world.
"The time has come for agencies to consider their clients' budgets as if it is their own. With a shift to consolidation amongst larger agencies, we are seeing a growth of medium sized, specialized firms working together in a collaborative fashion. We hope this campaign will stimulate new thinking and a more expedient adoption of this new marketing model", say Brent Wardrop Creative Director, Elemental.
With the bailout movement well underway, all parties geared up to take on the biggest of campaign overhauls and really set this industry change in motion. The cream of the crop are bringing their best with no payback required.
For more information visit whatsinyourbudget.ca. Deadline for submissions is October 30, 2009. Images and promotional materials from the campaign are available upon request. Please contact publicist.
Experts in integrated marketing and advertising, Elemental approaches all assignments with the intensity and focus expected of a professional agency operating with the client's best interest at the centre. With clients across North America and Europe, Elemental services a diverse array of companies and organizations operating in varied market verticals.
Specializing in creative production, Cartilage allows agencies and broadcasters to realize their integrated campaigns from concept to completion. Representing directors of live-action, digital media, interactive, VFX, motion design and animation, Cartilage collaborates with agencies and broadcasters in the ideation and execution of their integrated campaigns. Partners in VFX-Animation, Graphic Design, Post-production and web hosting, makes them truly a one-stop solution for agencies and broadcasters to realize their goals.
Kim Graham & Associates is an award winning, marketing and public relations firm. A dedicated group of talented publicity experts, KG&A works with industry style makers by providing specialized product launches, editorial placement, event creation, promotional campaigns, media relations and sponsorship liaison. With a fantastic reputation with the media and a history of developing original campaigns that reflect the client's objectives, KG&A continues to shine as leader in providing innovative publicity strategies. From traditional print media, to broadcast and new social media outlets, we get coverage across all mediums.
About Somerset Graphics
Somerset Graphics knows no bounds when it comes to ensuring projects are printed to perfection. Listening closely to their customers and guiding the process with a personal flair, Somerset creates superlative graphic results producing an uncommon brand of reports, catalogues, magazines, brochures, sales promotions, stationery and packaging. Somerset Graphics delivers whatever you imagine made possible - on virtually any medium you can think to print.
About Westside Studio
Industry leader for 24 years and counting, Westside Studios is Canada's largest advertising photography and design studio, housing ten of Canada's finest photographers. Westside succeeds in accomplishing the utmost creative and innovative commercial photography and is known internationally for its first class and award winning images. With top clients including Bell, Air Canada, Nike, Coca Cola and Virgin Mobile, Westside Studios will continue to be a significant presence in Canadian commercial photography.
Dustin Brown, Elemental
For further information: For further information: Media Contact: Kim Graham, Kim Graham & Associates KG&A, firstname.lastname@example.org, (416) 537-0954