Video: Learn more about the literacy issue in Canada and what the Indigo Love of Reading Adopt a School program is doing to help.
Adopt a School Celebrates Fifth Anniversary and $1.5 Million Raised, 138,000 Books
Donated to 350,000 Students
TORONTO, Sept. 17, 2013 /CNW/ - The Indigo Love of Reading Foundation is
pleased to announce the launch of its Adopt a School program,
celebrating its fifth anniversary this year. From Sept. 15 to Oct. 5
Indigo, Chapters and Coles locations across Canada will invite
Canadians to make donations in-stores as well as online at AdoptaSchool.indigo.ca with a goal of raising more than 64,000 books for high-needs elementary
schools across Canada.
Two ways to get involved:
Make a donation - Donations will be accepted in-store at Indigo, Chapters and Coles
locations across Canada or online at AdoptaSchool.indigo.ca. Every $12 donation equals one new book.
Adopt a school - Canadians can also "adopt" a local school at AdoptaSchool.indigo.ca and, through their online networks, encourage friends and family to
raise funds for books at their selected school. For every school who
receives 50 "adoptions" Indigo Love of Reading Foundation will donate
one book to the school.
Today in Canada more than 42% of the population are functionally
illiterate and struggle with day-to-day reading tasks. A large number
of Canadian children do not own a single book and school libraries are
their only access to books. Current school-library budgets allow for
about a third of a book per student. To combat this more than 72% of
parents say their children's schools fundraise to support their
libraries. Teachers spend on average more than $1,000 of their own
money to buy books and learning materials for their students.
Since its launch in 2009, Adopt a School has raised over $1.5 million,
donating more than 138,000 books to 1,240 school libraries.
About Indigo Books & Music Inc.
Indigo is Canada's largest purveyor of ideas and inspiration to enrich
your life, with books, specialty toys, gifts and lifestyle enhancing
products that affordably offer intrinsic quality, beauty and timeless
design. As the largest book and specialty retailer in Canada, Indigo
operates in all provinces under different banners including Indigo
Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The
World's Biggest Bookstore, and Coles and online at www.indigo.ca.
Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation
in 2004 to address the underfunding of public schools, their libraries
and the resulting literacy crisis. Through its Literacy Fund grant, the
Indigo Love of Reading Foundation commits $1.5 million each year to 20
high-needs elementary schools so they can rebuild their libraries with
new books and education resources. To date the Indigo Love of Reading
Foundation has committed $13.5 million to 150 schools nationally. The
annual Adopt a School program brings Canadian communities together to
raise additional funds putting thousands more books into the hands of
children at hundreds more elementary schools annually.
Video with caption: "Video: Learn more about the literacy issue in Canada and what the Indigo Love of Reading Adopt a School program is doing to help.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130917_C8032_VIDEO_EN_30947.mp4&posterurl=http://photos.newswire.ca/images/20130917_C8032_PHOTO_EN_30947.jpg&clientName=Indigo%20Books%20%26%20Music%20Inc%2E&caption=Video%3A%20Learn%20more%20about%20the%20literacy%20issue%20in%20Canada%20and%20what%20the%20Indigo%20Love%20of%20Reading%20Adopt%20a%20School%20program%20is%20doing%20to%20help%2E&title=INDIGO%20BOOKS%20%26%20MUSIC%20INC%2E%20%2D%20Adopt%20a%20School%20Program%20Launches%2C%20Aims%20to%20Donate%2064%2C000%20Books%20to%20More%20Than%20190%20High%2DNeeds%20Elementary%20Schools%20Across%20Canada&headline=
SOURCE: Indigo Books & Music Inc.
For further information:
For media requests, more information or images please contact:
Manager, Public Relations
Indigo Books & Music