AcuityAds Launches Industry-First Hybrid Model, Bridging The Gap To Self-Serve Programmatic

-          A tailored, comprehensive onboarding program, enables marketers to embrace Self-Serve programmatic    -

TORONTO and NEW YORK, Aug. 3, 2016 /CNW/ - AcuityAds Inc., the technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media, today unveiled an industry-first programmatic service model, the AcuityAds Hybrid Program. The Hybrid Program provides tailored, comprehensive onboarding that tackles the issue of programmatic education head-on taking marketers from a Full-Serve model to confidently managing their own campaigns on AcuityAds' Self-Serve programmatic platform.

AcuityAds' Hybrid Program was created for marketers who are looking for the control and transparency of an in-house programmatic solution, but who struggle with system complexity and a lack of sufficient guidance from existing programmatic providers. To tackle this, the Hybrid Program builds custom training programs that typically last between three and six months. The AcuityAds team works side-by-side with marketers to enable them to reach a state of total independence and confidence in the management of their own digital campaigns on Acuity's Self-Serve programmatic platform.

Through AcuityAds' Hybrid Program, marketers not only receive the training required, but they can also count on dedicated support for campaign set-up, optimization and maintenance. This means that while their team learns the ropes of a Self-Serve programmatic platform, existing digital campaigns can continue to be executed flawlessly, driving value and results for marketers without interruption.

Calgary-based independent media sales office, WTR Media created a custom training program for their clients utilizing the Hybrid Program, with the team at AcuityAds. The Hybrid Program allowed WTR Media to effectively transition their retail customers off of the Full-Serve solution and they are now successfully operating under the Self-Serve model.

 "Our team was new to programmatic marketing when we first started with AcuityAds as a Full-Serve client," said Linda Samletzki, President at WTR Media. "We sought to become competent executing our digital campaigns for existing Retail clients using Acuity's platform. Throughout our journey to Self-Serve we received comprehensive training and reliable support from the Acuity team. It took some time to achieve a feeling of confidence at the Self-Serve level and we were relieved that our (AcuityAds) support rep was there to guide us along the way."

"Many technology solutions providers simply hand over the keys to the buyer without the onboarding and guidance that marketers need to succeed," said Tal Hayek, founder and CEO at AcuityAds. "The AcuityAds Hybrid Program takes a fresh approach to customer onboarding, bridging the gap between the existing offerings to meet marketers where they are on the scale of programmatic ability. Our comprehensive program will allow marketers to take control of their own digital media campaigns and deliver the results they need for business success."

To learn more about how AcuityAds is helping marketers take control of their digital media campaigns and connect intelligently with key audiences, please visit www.acuityads.com.

About AcuityAds

AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media.  At the core of its offerings is a self-serve programmatic marketing platform, powered by proprietary machine learning technology.  AcuityAds empowers marketers by leveraging its industry leading advertising campaign solutions with real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.

AcuityAds is headquartered in Toronto, Ontario, Canada with sales offices in New York City, Boston, Los Angeles, San Francisco, San Diego, Vancouver, Calgary and Montreal.  For more information, visit AcuityAds.com.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE AcuityAds Inc.

For further information: please contact: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, bpedram@virtusadvisory.com; Tal Hayek, Chief Executive Officer, AcuityAds Holdings Inc., 416-218-9888, tal.hayek@acuityads.com; Media contact: Alex Jafarzadeh, March Communications, 617-960-9900, acuity@marchcomms.com

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