Premier David Alward Announces 20 Schools From Across The Province To
Take Part In Premier's Challenge Pilot Program
Canadian Tire and Sport Chek Deliver Sporting Equipment To New Brunswick
MONCTON, April 1, 2014 /CNW/ - ACTIVE AT SCHOOL partners, including
Canadian Tire and ParticipACTION, today joined New
Brunswick Premier David Alward to announce 20 schools from across the
province that will take part in the Premier's Challenge pilot program.
The announcement follows the launch of the Premier's Challenge
in Frederictonlast December where the Government of New
Brunswick pledged to ensure all kids across the province participate in
one hour of physical activity in school per day.
The schools will partner with a local Canadian Tire or Sport Chek store
and will receive sporting equipment to support the initiative and bring
the vision to life. This announcement follows a pledge by the Province
of New Brunswick earlier this month to double the funding for sport,
recreation and wellness by investing an additional $1.5 million in
those sectors in 2014-2015, furthering their commitment to a healthier,
more active province.
The Premier's Challenge was inspired by ACTIVE AT SCHOOL, a unique
partnership of more than 60 influential Canadian sport, wellness and
heath organizations with a mandate of curbing the crisis of inactive
children and youth in Canada.
"The hardest part of any great initiative is putting words into action.
The Premier's Challenge lays the groundwork for healthier, more active
children across the province and we are pleased to support the province
as it rolls out the pilot to schools," said Duncan Fulton, Senior Vice
President of Corporate Affairs at Canadian Tire. "Sport is powerful in
that it brings communities together and can help children develop vital
skills that are used in the classroom as well as on the field. ACTIVE
AT SCHOOL is committed to partnering with governments to encourage play
and sport and I commend New Brunswick on its leadership in activating
the Premier's Challenge."
In addition to Canadian Tire, ParticipACTION, one of Canada's most vocal
national supporters of physical activity and sport participation, is an
ACTIVE AT SCHOOL founding member.
"Daily physical activity is essential for healthy development of the
whole child and it's wonderful to see the Premier's Challenge take
action to get kids moving more at school," said Elio Antunes, President
and CEO of ParticipACTION. "As a proud member of ACTIVE AT SCHOOL, we
offer our sincere congratulations to the Province of New Brunswick,
along with these schools and their teachers, for making this commitment
to the long-term health and wellness of students."
The call to get the youth of today more active is echoed by today's
amateur and professional athletes including Olympic Gold
Medalist, Rosie MacLennan.
"Sport and physical activity have been an important part of my life and
something I have loved for as long as I can remember," said Olympic
Gold Medalist, Rosie MacLennan. "The benefits of developing healthy
habits when you're young go far beyond health and wellness - they build
self-confidence, leadership skills and inspire kids to take on new
challenges. It is great that the Province of New Brunswick, along with
their schools and teachers, are taking this important step to getting
ACTIVE AT SCHOOL is a multi-year movement by more than 60 influential
Canadian sport, wellness and heath organizations - including Canadian
Tire, Nike, the NHL, the Canadian Medical Association, ParticipACTION
and Physical Health & Education Canada - who work closely with
governments and offer access to their considerable networks, resources,
investments and marketing efforts to reverse the staggering trend of
inactivity amongst millions of Canadian children and youth.
New Brunswick is the first jurisdiction to take advantage of ACTIVE AT
SCHOOL's unprecedented offer of support and the Canadian Tire Family of
Companies is proud to support the province in this journey.
Image with caption: "NB Premier David Alward today announced 20 schools taking part in the Premier's Challenge pilot program designed to get kids ACTIVE AT SCHOOL. He was joined by Elio Antunes (CEO, ParticipACTION), the Hon. Marie-Claude Blais, the Hon. Sue Stultz, Mike Mercier (Canadian Tire), Olympic Gold Medalist Rosie MacLennan and Hillcrest School Principal, Peter J. Trainor. (CNW Group/ACTIVE AT SCHOOL)". Image available at: http://photos.newswire.ca/images/download/20140401_C8147_PHOTO_EN_38703.jpg
SOURCE: ACTIVE AT SCHOOL
For further information:
Erin Chard, North Strategic, 905-806-2956, email@example.com