Partnership Will Create a Unified, Integrated Consumer Engagement
TORONTO, May 3, 2012 /CNW/ - Leading consumer activation and shopper
marketing solutions provider Match Marketing Group today acquired
Action Marketing Group, the definitive voice of experiential marketing,
to create a seamless platform for clients throughout North America and
The creation of the partnership - and the existence of an integrated
end-to-end retail, experiential and digital platform - means that
clients will be presented with a complete strategy they can execute and
measure, completing the path of purchase for the consumer. It is seen
by all involved as the first of many expansive steps to be made.
Match Marketing Group, headquartered in Toronto, creates consumer
connections through experiences that are personally relevant,
memorable, interactive and emotional. It designs, produces and manages
all components of the integrated programs it delivers to its clients.
Brett Farren, Match Marketing Group's President and CEO, noted that
Action Marketing Group consistently has been on the leading edge of
experiential marketing, delivering unique creative solutions and
repeatedly demonstrating results in markets including beverages,
automobiles, powersports, athletic apparel & footwear and more.
"This new relationship allows us to bring a breadth of enhanced
capabilities and services to our clients for a fuller spectrum of
marketing solutions," Farren said. "We're very excited and, more
importantly, so are our clients."
Based in Boulder, Colo., and New York, Action Marketing Group develops
creative experiential and social marketing solutions that have
redefined demand creation and brand influence, helping its clients move
consumers through the path to purchase with a positive outcome. Its
clients include adidas, BRP (Bombardier Recreational Products), Pepsi,
Ford, Lincoln, Progressive Insurance and the NBA.
"Teaming up with Match Marketing Group will provide many more benefits
for our clients," said Robert Schuham, Founder and CEO of Action
Marketing Group. "Clients will have access to a complete range of
integrated solutions from one source. We were looking to scale our
offerings and participate in creating a larger network on behalf of the
brands we work with. Everything we do has to positively move the needle
on sales. This partnership does exactly that."
"This move was based on rapidly expanding client needs," said Perry
Miele, Chairman of Match Marketing Group and Managing Director of
Beringer Capital, which partnered with Match last year and provided
capital to complete this acquisition. "Brands now need a wider range of
resources and an integrated approach in these combined spaces."
About Match Marketing Group
A leading brand engagement and shopper marketing agency, Match Marketing
Group has been delivering innovative below the line marketing and sales
solutions to North America's leading brands for over a decade. Match
Marketing Group offers a new consumer-centric medium that targets
consumers with relevant brands by engaging in one-to-one interactions
at events, retail and proprietary environments. Its client roster
includes Fortune 100 companies across all major industry categories.
More details are at www.matchmg.com.
About Action Marketing Group
Action Marketing Group is an award-winning global experiential and
digital agency focused on disruptive, yet curiosity-inspiring moments
that consumers actively want to be a part of. AMG pioneered and
continues to innovate at the intersection of experiential and digital
consumer-brand engagement. In doing so, AMG has become the definitive
voice in experiential play theory, ensuring consumers have longer,
deeper and more substantive relationships with brands. Visit www.actionmarketing.com for more information.
About Beringer Capital
Beringer Capital is a private equity firm based in Toronto, Canada, that
focuses on the marketing services, specialty media and advertising
industries in North America. To learn more, visit www.beringercapital.com.
SOURCE Match Marketing Group
For further information: