Canada's largest automotive group to use Ackroo's DealerCard loyalty
OTTAWA, May 7, 2013 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider,
announced it has been selected by the Saskatchewan members of the
Dilawri Group of Companies ("Dilawri"), Canada's largest auto group, to
power their Dilawri Advantage Program; a customer loyalty program to
incent and reward Dilawri customers for their patronage. The first
phase of the Dilawri Advantage Program has launched in seven of their
Regina, Saskatchewan stores.
Ackroo's web-based loyalty and rewards software platform enables
retailers, merchants, franchises and business networks to increase
profitability and build long-term customer relationships through
customized loyalty and rewards programs.
The Dilawri Group's seven Saskatchewan dealerships are part of over 46
dealerships representing 29 automotive brands owned and operated by the
Dilawri Group of Companies in Ontario, Saskatchewan, Alberta and
Dilawri will be using Ackroo's DealerCard program; a turn-key loyalty
program specifically designed for the automotive industry to allow
independent car dealerships and dealer groups to reward customer
loyalty, boost customer retention and create new revenue streams.
The Dilawri Advantage Program allows customers to earn loyalty dollars
for purchases that can be redeemed for service, parts and accessories
at any of the participating Dilawri Group dealerships.
"The launch of the Dilawri Advantage Program is another example of the
Dilawri Group's ongoing commitment to delivering superb customer
service. We are pleased to partner with Ackroo and Peter Hucul,
DealerCard agent, to launch our own loyalty rewards program that is
both easy to use for our dealerships and is a seamless experience for
our customers," commented Allen Lamoureux, regional director of
operations for the Dilawri Group of Companies. "We chose Ackroo's
DealerCard program for the flexibility, affordability and immediate
business impact that we were looking for in a loyalty solution, along
with their intimate understanding of the automotive industry. We look
forward to working with Peter and Ackroo as we roll out the Dilawri
"The Dilawri Group of Companies is a proven leader in the automotive
industry and we are honoured to welcome them to the Ackroo family,"
said Eamonn Garry, chief executive officer at Ackroo. "Our partnership
with Dilawri Group of Companies is in line with our plan to expand our
support of larger businesses such as automotive dealerships and dealer
groups; the launch of the Dilawri Advantage program is another
significant proof point in this strategy and speaks to the fact that
all businesses, big or small, can benefit from Ackroo's loyalty and
Ackroo enables businesses, independent merchants and retailers,
franchises and business networks to build long-term customer
relationships through customized loyalty and rewards programs. Their
web-based solutions provide the power of a massively scalable software
platform in a lightweight online tool that works with existing
point-of-sale equipment, making it easy and affordable for businesses
of any size to design and launch their own five-star loyalty program.
Ackroo is headquartered in Ottawa, Canada. For more information, visit:
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the TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE: Ackroo Inc.
For further information:
Chief Financial Officer | Ackroo
Tel: 613-599-2396 x714
Vice President, Marketing | Ackroo
Tel: 613‐599‐2396 x705