Acision Powers Advanced Messaging and Charging at Tata Teleservices for Tata
Indicom and Tata DOCOMO

MOBILE WORLD CONGRESS, BARCELONA, Feb. 16 /CNW/ - Acision, a world leader in mobile data, today announces that Tata Teleservices, one of the fastest growing dual technology telecom service providers in India, has selected Acision SMSC, Acision MMSC, Acision Business Tools, and Acision's mobile data charging solution for its brands - Tata Indicom (CDMA services) and Tata DOCOMO (GSM services).

Tata Teleservices Limited wanted to work with a strategic partner to provide value-added services that will support the service provider in increasing the revenue potential sitting in both its networks. As Tata's incumbent messaging supplier since 2004, Acision was selected because of its ability to offer high-performance, scalable mobile data solutions that are focused on supporting Tata Teleservices current and future business strategy and help its services stand out in an increasingly competitive Indian market.

The new contract includes capacity expansion on the Acision SMSC and Acision MMSC, with the aim of increasing Tata's text and multimedia messaging traffic volumes by up to 90%. Tata Teleservices will also have the ability to view information and report on data usage and performance across all its messaging services with Acision Business Tools. In addition, Tata will deploy advanced, real-time rating and charging with Acision's mobile data charging solution, giving the operator access to accurate account information. This will also give Tata Teleservices the control to reduce exposure to revenue leakage and secure the network against the threat of prepaid fraud.

"Partnering with Acision has given Tata Teleservices a strong and competitive advantage in the messaging VAS space over its competitors," said Mr. A G Rao, Chief Technology Officer and President, Enterprise Business, Tata Teleservices Limited.

"Analysing data in real-time, using Acision Business Tools, will help us serve the customer more efficiently. Today those businesses that operate in real-time using predictive technology methods lead the way in winning customer loyalty and customer satisfaction. While selecting a partner for deploying messaging solutions on our GSM network, we were confident that Acision was the right technology partner to replicate the success that we achieved using their tools on our CDMA network. With Acision's innovation and expertise, Tata Teleservices is on track to establish itself as the best telecom network provider in India," Mr Rao added.

Rory Buckley, CEO at Acision, commented: "Acision is proud to support Tata Teleservices to meet their ambitious business plan to achieve profitable and sustainable growth as the company moves forward. This win reaffirms our track record and strong commitment to Tata and demonstrates our ability to rollout innovative messaging and mobile payment services."

NOTES TO EDITORS

About Acision

As a world leader in mobile data, Acision aims to power innovation and profitable growth in mobile data services. As the pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimising and monetising data traffic. For more information, visit Acision at http://www.acision.com

About Tata Teleservices

Tata Teleservices Limited is one of India's leading private telecom service providers, having a pan-India presence across all of India's 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Virgin Mobile, Tata Photon and Tata Walky-and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 60 million subscribers. After its collaboration with Japan's NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. Tata Teleservices' bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For details, visit http://www.tatateleservices.com, http://www.tataindicom.com and http://www.tatadocomo.com

SOURCE Acision UK Ltd

For further information: For further information: Press Contacts: Radha K Floerke, Acision, Tel: +65-6505-1021, +65-9673-7389, Email: radha.floerke@acision.com; Arunava Khan, Dipa Joisher, Lewis PR, Tel: +91-22-2673-4278, Email: acisionapac@lewispr.com; Shefali Jhaveri, Tata Teleservices Limited, Email: shefali.jhaveri@tatatel.co.in

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