BARCELONA, Spain, Feb. 28, 2012 /CNW/ - Acision, the global leader in
mobile messaging, today announced the launch of the Acision Enterprise
Network (AEN), the world's first dedicated, stand-alone messaging
network aimed at global corporations. Building upon its market
leadership in text messaging (as recognised by Informa Telecoms &
Media, 2011), the Acision Enterprise Network provides a single point of
entry to connect operators, businesses and consumers, while delivering
universal capabilities, reach and reliability for measurable campaigns
and communication via text.
As the most reliable communication tool which reaches all handsets
globally and supports interactive dialogue, SMS has become increasingly
important to enterprises, especially those that want truly global
access to consumers. By working with partners, the AEN brings
enterprises, application service providers, (ASPs) operators and
consumers together, providing a new mobile media delivery model which
is set to change the dynamics of the mobile messaging ecosystem.
By giving enterprises the broadest reach to consumers via text, the AEN
provides a cost effective option to mobile communications which is
targeted, provides full insights and analytics into campaigns and
communications, and can support various business critical processes,
commercial and transactional models. This ultimately advances the
control, transparency and flexibility of any campaigns being driven by
an enterprise, as well as assuring greater success than previous mobile
engagement platforms and intensifying customer interaction.
For application service providers, the network enables them to have
greater reach to serve more enterprises with the use cases they enable,
as well as increasing speed of delivery via SMS. With greater revenue
share across all parties in the ecosystem, mobile operators will also
benefit from additional revenue streams derived from enterprise SMS
traffic which they would otherwise not be able to address.
Jorgen Nilsson, Chief executive, Acision comments: "The ubiquity of SMS,
spanning all networks and devices, makes messaging the obvious choice
for brands looking to leverage mobile to enhance their consumer reach
and their bottom-line. The AEN provides a protected mobile media
channel which will stimulate the usage of messaging, by guaranteeing
the quick delivery and roll-out of campaigns and communications to
consumers, and creating competitive advantage for all parties involved.
It is now easier for operators to actively seek new revenue streams
from the increase in messaging, with a service managed by a trusted
provider and interface to the global corporations."
Examples of the new service delivery models across multiple verticals -
from healthcare to FMCG's, social networking, logistics and financial
services - include integrated mobile couponing, alarms, appointment
reminders, meeting scheduling, tracking, fraud prevention alerts, SMS
rewards, interactive payments, commerce, promotions and ERP. The new
offering provides global enterprises with the audience and platform
needed to reach the next billion consumers, local businesses the tools
and education to build loyalty in their community, and consumers with a
direct connection to the brands and businesses they trust, on their
terms. The platform also provides an explicit opt-in/opt-out approach
to campaigns from point of origination to termination, while
maintaining the integrity of the consumer data.
"In the same way that Acision pioneered mobile messaging, we are once
again at the forefront in driving the next phase of messaging to ensure
its ongoing longevity and to help the ecosystem to effectively
capitalise on its enormous potential," concluded Steven van Zanen, SVP
strategy and marketing at Acision.
For more information about Acision visit http://www.acision.com
NOTES TO EDITORS
As the global leader in mobile messaging, Acision connects the world by
powering relevant, seamless messaging services, which enrich the mobile
communications experience and create new opportunities for carriers and
enterprises across the world. For more information, visit Acision at http://www.acision.com
SOURCE Acision UK Ltd
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